News x Product Updates x Blog - NeoDay

Customer experience optimization explained: tools, tips, and trends

NeoDay — Mon, 15 Sep 2025 07:00:00 GMT

Learn what customer experience optimization is and why it's important for your business, with proven tools, tips, and trends for long-term growth.

NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail

NeoDay — Mon, 08 Sep 2025 15:01:05 GMT

We’re thrilled to announce that NeoDay has been recognized as an IDC Innovator in the report “IDC Innovators: Experiential Loyalty with Measurable ROI in Retail”, (doc # US52807825, August 2025), by analyst Ornella Urso.

NeoDay Recognized in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025

NeoDay — Wed, 27 Aug 2025 07:29:03 GMT

We’re proud to share that NeoDay has been recognized in the Loyalty Platform PEAK Matrix® Assessment 2025 by Everest Group, part of its Marketing and Interactive Experience research program.

This recognition underscores our continued commitment to developing technology that enables brands to connect with their customers in meaningful, rewarding ways.

Why gamification loyalty programs are winning over customers

Admin — Fri, 01 Aug 2025 07:29:02 GMT

Gamification loyalty programs are redefining how brands build customer relationships.Instead of just giving points or discounts, these programs add engaging parts like challenges, goals, and badges that keep customers interested and give them a feeling of accomplishment.

As digital attention spans shrink and competition intensifies, loyalty programs need to do more than reward transactions. According to Research and Markets, the global gamification market is projected to grow by over 26% annually, reflecting the rising demand for more immersive, experience-driven strategies.

To meet this shift, brands are embedding game mechanics across mobile, online, and in-store channels. Loyalty programs can help professionals and marketing teams create a consistent, personalized experiences that keep customers coming back.In this blog post, we will talk about how gamification works in loyalty programs, what makes them effective, and the exact methods that big brands use to keep people interested in a long time.

Gamification business: how to boost engagement and results

NeoDay — Fri, 25 Jul 2025 07:12:22 GMT

Gamification business strategies are no longer a novelty; they're quickly becoming a must-have.Adding game-like features to everyday tasks can get real results, whether you want to get customers more involved, keep workers motivated, or make internal workflows run more smoothly.

In this article, we'll look at what gamification in business truly means, how it works, and how to execute it successfully.From employee productivity to customer loyalty, you’ll find out how gamification can turn routine into reward, and why now is the best time to start.

NeoDay named in Forrester’s "The Loyalty Platforms Landscape, Q3 2025"

NeoDay — Mon, 21 Jul 2025 07:08:47 GMT

We’re excited to announce that NeoDay has been named in Forrester’s newly released report, The Loyalty Platforms Landscape, Q3 2025, authored by John Pedini with Emily Collins, Sarah Morana, and Christine Turley.

Why gamification marketing is your next competitive edge

NeoDay — Fri, 18 Jul 2025 11:39:07 GMT

Learn how gamification marketing drives engagement, conversions, and loyalty through interactive brand experiences with real examples and get practical tips to use right away.

Marketing games: how gamified strategies drive loyalty and lead growth

NeoDay — Tue, 15 Jul 2025 09:33:44 GMT

Learn how marketing games can help boost loyalty and get more leads, with real examples of how gamification has been used to increase interest, retention, and success.

NeoDay’s Declaration of Conformity

NeoDay — Mon, 07 Jul 2025 07:13:28 GMT

We’re proud to share an important milestone from our product development team: NeoDay has published its updated Declaration of Conformity. This document formalizes our commitment to digital accessibility and outlines how we are embedding accessibility practices across our organization.

Read on to discover what this means for your business—or download the declaration directly or chat with our AI Agent for more details.

How to build a higher margin business in 2025

Kim van der Zande — Wed, 25 Jun 2025 12:18:33 GMT

Build a higher margin business with smart pricing, product strategy, and loyalty tactics that boost profit and long-term growth.