# NeoDay

> NeoDay is an API-centric, cloud-agnostic loyalty platform for retailers and consumer brands. Brands launch a fully operational loyalty program as a standalone app, an SDK inside their existing app, or a web experience, in as little as 10 weeks. AI-driven personalization, gamification, and ready-to-use frontends mean minimal IT effort.

NeoDay turns loyalty into a measurable growth engine: more members, higher visit frequency, bigger baskets, and less churn, with ROI in months rather than years. Winner of Best Loyalty Program 2025 and finalist for the 2026 International Loyalty Awards. Recognized in the Gartner Market Guide for Loyalty Program Vendors, Forrester's Loyalty Platforms Landscape, Everest Group's Loyalty Platform PEAK Matrix, and named an IDC Innovator. Customers include Tesco, MOL, Heineken, and FrieslandCampina. Headquarters in the Netherlands, active across Western and Eastern Europe.

The platform has three layers: NeoDay Loyalty (points, tiers, coupons, vouchers, reward shop, membership cards), NeoDay Gamified Experiences (challenges, milestones, instant win, stamp cards, and more), and the NeoD.ai smart platform (AI-driven campaign automation run by marketers, without developers).

Every page below also exists in Dutch under the same path prefixed with /nl/, for example https://neoday.com/nl/loyalty-platform.

## Core

- [Homepage](https://neoday.com/): Turn your loyalty platform into a profitable growth engine. Launch and scale loyalty programs in 10 weeks.
- [Loyalty platform](https://neoday.com/loyalty-platform): Full platform overview: architecture, layers, and what is included.
- [Product](https://neoday.com/product): Product overview across loyalty, gamification, and AI campaign management.
- [Pricing](https://neoday.com/pricing): Pricing model and what drives cost.
- [Business case calculator](https://neoday.com/business-case): Interactive calculator where brands model the top-line and bottom-line impact of a NeoDay loyalty program.
- [Integrations](https://neoday.com/integrations): Supported integrations across POS, CRM, e-commerce, and app infrastructure.
- [Book a demo](https://neoday.com/demo): Request a live demo with the NeoDay team.

## Loyalty capabilities

- [Loyalty](https://neoday.com/loyalty): Foundation loyalty layer: earning, rewarding, and member management.
- [Tiered loyalty programs](https://neoday.com/loyalty/tiered-loyalty-programs): Build and manage flexible tier structures with dynamic tier rules.
- [Loyalty points platform](https://neoday.com/loyalty/loyalty-points-platform/): Points engine with multi-currency support and personalized earn and burn rules.
- [Membership card software](https://neoday.com/loyalty/membership-card-software/): Digital membership cards to replace plastic loyalty cards.
- [QR code loyalty card](https://neoday.com/loyalty/qr-code-loyalty-card/): Scannable identification at the point of sale and on pack.
- [Coupon software](https://neoday.com/loyalty/coupon-software/): Personalized digital coupons with redemption tracking.
- [Voucher software](https://neoday.com/loyalty/voucher-software/): Voucher issuing, validation, and reporting.
- [Reward shop](https://neoday.com/loyalty/reward-shop/): Catalog where members redeem points for rewards, discounts, and experiences.

## Gamified experiences

- [Gamified experiences overview](https://neoday.com/gamified-experiences): Game mechanics that drive visit frequency, basket size, and engagement.
- [Challenges](https://neoday.com/gamified-experiences/challenges): Personalized challenges that reward specific purchase or visit behavior.
- [Milestone campaigns](https://neoday.com/gamified-experiences/milestone-campaigns): Progress-based campaigns that reward members as they hit thresholds.
- [Stamp card](https://neoday.com/gamified-experiences/stamp-card): Digital stamp cards for repeat purchase behavior.
- [Punch card loyalty program](https://neoday.com/gamified-experiences/punch-card-loyalty-program/): Digital punch cards tied to a signature product or category.
- [Reward calendar](https://neoday.com/gamified-experiences/reward-calendar): Daily or seasonal reveal calendar that drives repeat app opens.
- [Instant win campaigns](https://neoday.com/gamified-experiences/instant-win-campaigns/): Immediate prize mechanics at the moment of purchase.
- [Scratch cards](https://neoday.com/gamified-experiences/scratch-cards): Digital scratch and reveal mechanic.
- [Shake and win](https://neoday.com/gamified-experiences/shake-and-win): Motion-based prize mechanic in app.
- [Lottery software](https://neoday.com/gamified-experiences/lottery-software/): Draw and raffle mechanics with compliant prize handling.
- [Quizzes](https://neoday.com/gamified-experiences/quizzes): Quiz mechanics for engagement and first-party data collection.
- [Cashbacks](https://neoday.com/gamified-experiences/cashbacks): Cashback rewards on qualifying purchases.

## Campaign management, deployment, and security

- [Campaign management](https://neoday.com/campaign-management): The NeoD.ai layer: marketers build, launch, and optimize campaigns without developers.
- [Campaign management software](https://neoday.com/campaign-management/campaign-management-software/): Campaign builder, triggers, audiences, and real-time activation.
- [Full visual control](https://neoday.com/campaign-management/campaign-management-software/full-visual-control/): No-code screen and design control over the member experience.
- [Multi-brand](https://neoday.com/campaign-management/campaign-management-software/multi-brand/): Run multiple brands or banners from one platform instance.
- [Multi-country](https://neoday.com/campaign-management/campaign-management-software/multi-country/): Multi-market and multi-language program management.
- [Customer retention analytics](https://neoday.com/campaign-management/customer-retention-analytics/): Member, retention, and campaign performance reporting.
- [Deployment and integration](https://neoday.com/campaign-management/deployment-integration/): Integration paths: server-to-server API, web SDK, and native app SDK.
- [SDK](https://neoday.com/campaign-management/sdk-software-development-kit/): Embed a full loyalty program inside an existing mobile app.
- [Standalone loyalty app](https://neoday.com/campaign-management/standalone-loyalty-app/): White label loyalty app for brands without an app.
- [Web based](https://neoday.com/campaign-management/web-based/): Browser-based loyalty experience with no app download required.
- [Security and compliance](https://neoday.com/campaign-management/security-compliance): GDPR, data governance, hosting options, and security posture.
- [Security](https://neoday.com/security): Security overview and certifications.

## Solutions by business goal

- [Solutions overview](https://neoday.com/solutions): The nine KPIs NeoDay is built to move.
- [Gain more members](https://neoday.com/solutions/gain-more-members): Grow the member base and convert anonymous shoppers into known customers.
- [Increase app engagement](https://neoday.com/solutions/increase-app-engagement): Turn a low-engagement app into a daily habit.
- [Improve visit frequency](https://neoday.com/solutions/improve-visit-frequency): Drive more visits per member per period.
- [Increase basket size](https://neoday.com/solutions/increase-basket-size): Raise spend per transaction.
- [Multi-buy](https://neoday.com/solutions/multi-buy): Volume and bundle mechanics that lift units per basket.
- [Cross-category sales](https://neoday.com/solutions/cross-category-sales): Move members into categories they do not buy yet.
- [Increase revenue](https://neoday.com/solutions/increase-revenue): Revenue growth through loyalty-driven behavior change.
- [Increase margin](https://neoday.com/solutions/increase-margin): Shift volume toward higher-margin products and own brands.
- [Increase CLV](https://neoday.com/solutions/increase-clv): Grow customer lifetime value across the member base.
- [Decrease churn](https://neoday.com/solutions/decrease-churn): Detect and reactivate members before they lapse.

## Industries

- [Industries overview](https://neoday.com/industries): Vertical-specific loyalty approaches and proof points.
- [Food retail](https://neoday.com/industries/industries-food-retail): Supermarkets and grocery chains competing on loyalty without hypermarket budgets.
- [Retail](https://neoday.com/industries/retail): General retail, drugstores, and variety chains.
- [Fashion](https://neoday.com/industries/fashion): Mono-brand apparel chains building brand stickiness.
- [Quick serve restaurants](https://neoday.com/industries/quick-serve-restaurants): QSR and fast casual chains driving return visits.
- [Petrol stations](https://neoday.com/industries/petrol-stations): Fuel retail, where shop, restaurant, and car wash upsell is where loyalty pays.
- [Carwash](https://neoday.com/industries/carwash): Subscription and repeat-visit mechanics for car wash operators.
- [Cinemas](https://neoday.com/industries/cinemas): Turning occasional moviegoers into repeat visitors.
- [Fast moving consumer goods](https://neoday.com/industries/fast-moving-consumer-goods): FMCG brands building direct consumer relationships through on-pack loyalty.

## Case studies

- [Case studies overview](https://neoday.com/case-studies): Customer results across retail, fuel, FMCG, and entertainment.
- [Tesco: from plastic to digital](https://neoday.com/case-studies/moving-the-tesco-customer-from-plastic-to-digital): Migrating a large grocery loyalty base from plastic cards to a digital program.
- [MOL: from the pump to the app](https://neoday.com/case-studies/driving-mol-customers-from-the-pump-to-the-app): Fuel retail loyalty that converts forecourt visits into app engagement.
- [From fuel to forecourt: built-in loyalty integration](https://neoday.com/case-studies/from-fuel-to-forecourt-built-in-loyalty-integration): SDK-based loyalty integrated into an existing fuel retail app.
- [Heineken Biertegoed](https://neoday.com/case-studies/increasing-sales-in-retail-and-bars-with-heineken-biertegoed): Cross-channel loyalty linking retail purchases to on-premise venues.
- [FrieslandCampina](https://neoday.com/case-studies/maximizing-frieslandcampina-brand-value-via-consumer-insights): FMCG brand value growth through consumer insight and activation.
- [Turning movie lovers into cinema lovers](https://neoday.com/case-studies/turning-movie-lovers-into-cinema-lovers): Cinema loyalty program driving visit frequency.

## Company

- [About us](https://neoday.com/about): Company, team, and approach.
- [Partners](https://neoday.com/partners): Partner and reseller ecosystem.
- [Blog](https://neoday.com/blog): Loyalty strategy, gamification, retention research, and product releases.
- [Content library](https://neoday.com/content-library): Guides, webinars, and downloadable resources.

## Key articles

- [What is a loyalty program and how does it work](https://neoday.com/blog/what-is-a-loyalty-program-and-how-does-it-work): Definition, mechanics, and program types.
- [What is customer loyalty](https://neoday.com/blog/what-is-customer-loyalty): Core definition and how loyalty differs from satisfaction.
- [Customer loyalty vs brand loyalty](https://neoday.com/blog/understanding-the-difference-between-customer-loyalty-and-brand-loyalty): Why the two behave differently and need different mechanics.
- [The customer loyalty life cycle](https://neoday.com/blog/understanding-the-customer-loyalty-life-cycle): Stages from first purchase to advocacy.
- [What is customer retention](https://neoday.com/blog/what-is-customer-retention): Definition, drivers, and why retention beats acquisition on cost.
- [How to calculate customer retention rate](https://neoday.com/blog/how-to-calculate-customer-retention-rate): Formula, worked example, and common mistakes.
- [Customer retention metrics that explain why customers stay or leave](https://neoday.com/blog/customer-retention-metrics-that-explain-why-customers-stay-or-leave): The metrics that actually predict churn.
- [Best customer loyalty platforms 2026](https://neoday.com/blog/best-customer-loyalty-platforms-2026): Comparison of loyalty platform vendors and how to evaluate them.
- [Best gamification software for loyalty 2026](https://neoday.com/blog/best-gamification-software-loyalty-2026): Gamification tooling compared for loyalty use cases.
- [Best gamification loyalty examples 2026](https://neoday.com/blog/best-gamification-loyalty-examples-2026): Real gamified loyalty programs and what makes them work.
- [Gamification marketing](https://neoday.com/blog/gamification-marketing): How game mechanics change purchase behavior.
- [9 best retail loyalty program examples in 2026](https://neoday.com/blog/9-best-retail-loyalty-program-examples-in-2026): Retail programs analyzed by mechanic and result.
- [7 best restaurant loyalty programs: real examples 2026](https://neoday.com/blog/7-best-restaurant-loyalty-programs-real-examples-2026): QSR and restaurant program teardowns.
- [7 best loyalty program examples across industries 2026](https://neoday.com/blog/7-best-loyalty-program-examples-across-industries-2026): Cross-vertical program examples.
- [How to build a retail loyalty program from scratch](https://neoday.com/blog/how-to-build-a-retail-loyalty-program-from-scratch): Step-by-step build for retailers without an existing program.
- [How to design a tiered loyalty program](https://neoday.com/blog/how-to-design-a-tiered-loyalty-program): Tier design, thresholds, and benefit structure.
- [AI loyalty programs: a guide for retail marketers (2026)](https://neoday.com/blog/ai-loyalty-programs-a-guide-for-retail-marketers-(2026)): Where AI genuinely changes loyalty operations.
- [How AI is changing loyalty programs](https://neoday.com/blog/how-ai-is-changing-loyalty-programs-and-what-it-means-for-customer-retention): AI-driven personalization and its effect on retention.
- [Points vs missions vs instant win in retail](https://neoday.com/blog/points-vs-missions-vs-instant-win-retail): Which mechanic to pick for which objective.
- [Short-term loyalty campaigns framework](https://neoday.com/blog/short-term-loyalty-campaigns-framework): Running time-boxed campaigns inside a permanent program.
- [Digital vs physical loyalty cards](https://neoday.com/blog/digital-vs-physical-loyalty-cards-pros-and-cons): Trade-offs when moving off plastic.
- [Digital membership cards: how they work](https://neoday.com/blog/digital-membership-cards-how-they-work-and-why-your-business-needs-one): Mechanics and business case for digital cards.
- [Top mistakes businesses make in loyalty programs](https://neoday.com/blog/top-mistakes-businesses-make-in-loyalty-programs): Common failure patterns and how to avoid them.
- [The psychology behind loyalty programs](https://neoday.com/blog/the-psychology-behind-loyalty-programs): Behavioral principles behind reward design.
- [How Gen Z feels about loyalty](https://neoday.com/blog/how-gen-z-feels-about-loyalty): Generational research on loyalty expectations.
- [B2B customer loyalty](https://neoday.com/blog/how-to-strengthen-b2b-customer-loyalty): Loyalty mechanics applied to B2B relationships.
- [Mobile screen builder: no-code vs custom dev for loyalty apps](https://neoday.com/blog/mobile-screen-builder-no-code-vs-custom-dev-for-loyalty-apps): Build versus configure, and the IT effort each requires.

## Recognition

- [Recognized again in the 2026 Gartner Market Guide for Loyalty Program Vendors](https://neoday.com/blog/neoday-recognized-once-again-in-the-2026-gartner%C2%AE-market-guide-for-loyalty-program-vendors): Second consecutive Gartner Market Guide inclusion.
- [Named an IDC Innovator for experiential loyalty](https://neoday.com/blog/neoday-named-an-idc-innovator-for-experiential-loyalty-with-measurable-roi-in-retail): IDC Innovator recognition for measurable ROI in retail.
- [Named in Forrester's Loyalty Platforms Landscape Q3 2025](https://neoday.com/blog/neoday-named-in-forresters-the-loyalty-platforms-landscape-q3-2025): Forrester landscape inclusion.
- [Recognized in Everest Group's 2025 Loyalty Platform PEAK Matrix](https://neoday.com/blog/neoday-recognized-in-everest-groups-2025-loyalty-platform-peak-matrix-assessment): Everest Group PEAK Matrix assessment.
- [Tesco win at the Global Loyalty Awards](https://neoday.com/blog/magneds-tesco-win-global-loyalty-awards-powered-by-neoday): Best Loyalty Program 2025, powered by NeoDay.

## Optional

- [Full blog archive](https://neoday.com/blog): Around 130 articles on loyalty, retention, gamification, and customer engagement.
- [Privacy statement](https://neoday.com/privacy-statement): Privacy policy and data handling.
- [Cookie declaration](https://neoday.com/cookie-declaration): Cookie usage and consent.