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What makes a great hotel loyalty program?
A hotel loyalty program can sound straightforward at first. Stay a few nights, earn some points, and get something back later. In reality, most travel …
Building an effective employee reward program
An employee reward program usually starts with a straightforward goal: recognizing effort and keeping people motivated. Over time, it becomes somethin …
How to calculate customer retention rate
How to calculate customer retention rate is one of those questions that sounds simple, but far fewer feel confident explaining how they actually calcu …
Customer retention metrics that explain why customers stay or leave
Customer retention metrics show up everywhere, from board decks to dashboards, yet they often fail to explain what teams actually want to know: why cu …
Loyalty programs for small businesses that build repeat customers
A loyalty program for small businesses has become an important way to encourage repeat customers without relying on constant discounts or competing wi …
What consumer loyalty really means
Consumer loyalty is one of those phrases people hear all the time, yet it means something much deeper once you look at how people actually behave. Eve …
The silver generation isn’t “hard to engage.” we’ve just been designing loyalty without them.
This article is co-written by Ronald Meeuwissen and Pauline Van Dongen-Deckers. While it’s published under Ronald’s name, the perspectives and insight …
Referral programs that actually work
Referral programs have become one of those topics everyone seems familiar with, yet very few businesses truly nail them. The idea sounds straightforwa …
Seasonal promotions and loyalty: How timing matters
Seasonality influences how people shop more than most businesses realize, which is why seasonal promotions can make such a big difference in whether c …
How mobile apps boost customer engagement
A loyalty app used to be something brands offered “just to have it,” but these days people actually rely on them, often without realizing how often th …