Welcome to our loyalty blog

Discover thought leadership, practical strategies, and the latest trends shaping loyalty marketing. Whether you're optimizing an existing program or exploring new ways to engage your customers, you'll find actionable content, expert perspectives, and real-world examples to support your journey. All written with purpose—and passion—by loyalty marketing professionals at NeoDay.

 

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Customer experience optimization explained: tools, tips, and trends

Customer experience optimization explained: tools, tips, and trends

Learn what customer experience optimization is and why it's important for your business, with proven tools, tips, and trends for long-term growth.

Sep 15, 2025 9:00:00 AM 8 min read
NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail
NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail

NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail

We’re thrilled to announce that NeoDay has been recognized as an IDC Innovator in the report “IDC Innovators: Experiential Loyalty with Measurable ROI …

Sep 8, 2025 5:01:05 PM 2 min read
NeoDay Recognized in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025
NeoDay has been recognized in Everest Group’s 2025 Loyalty Platform PEAK Matrix® Assessment

NeoDay Recognized in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025

We’re proud to share that NeoDay has been recognized in the Loyalty Platform PEAK Matrix® Assessment 2025 by Everest Group, part of its Marketing and …

Aug 27, 2025 9:29:03 AM 2 min read
Why gamification loyalty programs are winning over customers
Gamification is winning over

Why gamification loyalty programs are winning over customers

Gamification loyalty programs are redefining how brands build customer relationships.Instead of just giving points or discounts, these programs add en …

Aug 1, 2025 9:29:02 AM 7 min read
Gamification business: how to boost engagement and results
Gamification business: how to boost engagement and results

Gamification business: how to boost engagement and results

Gamification business strategies are no longer a novelty; they're quickly becoming a must-have.Adding game-like features to everyday tasks can get rea …

Jul 25, 2025 9:12:22 AM 9 min read
NeoDay named in Forrester’s "The Loyalty Platforms Landscape, Q3 2025"
NeoDay recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors

NeoDay named in Forrester’s "The Loyalty Platforms Landscape, Q3 2025"

We’re excited to announce that NeoDay has been named in Forrester’s newly released report, The Loyalty Platforms Landscape, Q3 2025, authored by John …

Jul 21, 2025 9:08:47 AM 2 min read
Why gamification marketing is your next competitive edge
Why gamification marketing is your next competitive edge

Why gamification marketing is your next competitive edge

Learn how gamification marketing drives engagement, conversions, and loyalty through interactive brand experiences with real examples and get practica …

Jul 18, 2025 1:39:07 PM 7 min read
Marketing games: how gamified strategies drive loyalty and lead growth
Marketing games: how gamified strategies drive loyalty and lead growth

Marketing games: how gamified strategies drive loyalty and lead growth

Learn how marketing games can help boost loyalty and get more leads, with real examples of how gamification has been used to increase interest, retent …

Jul 15, 2025 11:33:44 AM 7 min read
NeoDay’s Declaration of Conformity

NeoDay’s Declaration of Conformity

We’re proud to share an important milestone from our product development team: NeoDay has published its updated Declaration of Conformity. This docume …

Jul 7, 2025 9:13:28 AM 3 min read
How to build a higher margin business in 2025
Team analyzing pricing and product strategies to achieve higher margin goals in 2025

How to build a higher margin business in 2025

Build a higher margin business with smart pricing, product strategy, and loyalty tactics that boost profit and long-term growth.

Jun 25, 2025 2:18:33 PM 6 min read