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The silver generation isn’t “hard to engage.” we’ve just been designing loyalty without them.
This article is co-written by Ronald Meeuwissen and Pauline Van Dongen-Deckers. While it’s published under Ronald’s name, the perspectives and insight …
Referral programs that actually work
Referral programs have become one of those topics everyone seems familiar with, yet very few businesses truly nail them. The idea sounds straightforwa …
Seasonal promotions and loyalty: How timing matters
Seasonality influences how people shop more than most businesses realize, which is why seasonal promotions can make such a big difference in whether c …
How mobile apps boost customer engagement
A loyalty app used to be something brands offered “just to have it,” but these days people actually rely on them, often without realizing how often th …
Digital vs physical loyalty cards: pros and cons
Digital loyalty cards and physical loyalty cards have been around long enough that most of us have used at least one. They’re both meant to keep custo …
Top mistakes businesses make in loyalty programs
Loyalty programs are everywhere now, but not all of them actually make people stay. Some brands see great engagement, while others wonder why customer …
The psychology behind loyalty programs
The psychology of loyalty explains why people keep coming back to the same brands, even when cheaper or more convenient options exist. Most of the tim …
Using data analytics to improve customer retention
Improving customer retention has become one of the most important growth priorities for modern businesses. Acquiring new customers is expensive, compe …
Bank rewards program examples that actually work, and why
A bank rewards program is no longer a “nice-to-have” perk—it’s a key reason customers choose one bank over another and decide to stay. As switching ba …
How to start a loyalty program?
How to start a loyalty program is a question a lot of brands end up asking when they notice they need more repeat customers or want people to feel clo …