About us

Our Company DNA is a lot like our product: All about enabling teams & professionals to continuously create Meaningful Moments.

Redefining Loyalty, through customer engagement

A word from Jurgen (Founder)

We live in a world where we are faced with to many options every single day. And all brands are competing with each other for our attention. But if our brains are wired to ignore irrelevant information, how do brands stand out?

The winners are companies that are obsessed with knowing and understanding their customers. Who are providing a superior customer experience through personalized and relevant engagements.

Thats why I truly believe loyalty is the missing link in customer experience, providing direct access to interact with your customers.

Thats why we believe loyalty is more than earning points and redeeming rewards.

We believe that lasting relationships between customers and brands are built upon Meaningful Moments.

About us

The story behind

From the very first block of code until today, everything about NeoDay is around a simple philosophy: If the goal is customer engagement, your technology should invite and enable you to easily adapt to your customers needs.


With this mindset, NeoDay Loyalty Software has become a true gamechanger in the loyalty software landscape: A single platform that enables you to gather and leverage any customer data into a multitude of personalized gamification and engagement tactics, without any IT skills required.


You can be up and running within 10 weeks

Lets walk you through a free, tailored, 30 minute demo

What do our partners think?

Learn more about their experiences

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“NeoDay is an astonishingly sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream..”

Philip Shelper
CEO – Loyalty & Reward Co., Author of the Loyalty must read “Loyalty Programs: The Complete Guide”
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Our Leadership Team

Gabri van der Wagt

Chief Executive Officer

Jan van Rijt


Jurgen Swaans


Patrick van Rijt


Kim van der Zande

Chief Commercial Officer

Rogier Arntz


Contact Information

We’ve been waiting for you.

Meet the team

What customer obsessed looks like: