Turn casual ticket
buyers into loyal
cinema fans

Turn casual ticket buyers into loyal
cinema fans

NeoDay’s loyalty software helps cinemas launch loyalty programs in days - driving repeat visits, more F&B sales, and stronger audience relationships.

Cinema auditorium with rows of empty seats

Outcomes

Reward better. Earn better.

Fill more seats, more often

NeoDay turns visits into habits. Personalized challenges and milestone rewards make every cinema trip feel rewarding, driving guests to return more often.

Maximize spend per guest

Boost high-margin sales by encouraging repeat food & beverage purchases. Timed challenges and smart geo-suggestions nudge guests to buy more.

Top of mind between visits

Keep your brand top of mind with interactive challenges, quizzes, and reward calendars. Give customers a reason to stay in the app and surprise them with moments of delight.

Playbook

A Customer Journey

1. Turn Every Ticket into a Membership

After purchasing a casual ticket, the customer receives a physical coupon or promo card with an incentive to download the app and join the loyalty program. It bridges their offline visit with an ongoing digital relationship.

2. Increase Their F&B Purchases

3. Bring Them Back with Personlized Challenges

4. Reward Repeat Visits with Milestones

5. Win Back Members with Perks

1. Turn Every Ticket into a Membership

After purchasing a casual ticket, the customer receives a physical coupon or promo card with an incentive to download the app and join the loyalty program. It bridges their offline visit with an ongoing digital relationship.

2. Increase Their F&B Purchases

3. Bring Them Back with Personlized Challenges

4. Reward Repeat Visits with Milestones

5. Win Back Members with Perks

1. Turn Every Ticket into a Membership

After purchasing a casual ticket, the customer receives a physical coupon or promo card with an incentive to download the app and join the loyalty program. It bridges their offline visit with an ongoing digital relationship.

2. Increase Their F&B Purchases

3. Bring Them Back with Personlized Challenges

4. Reward Repeat Visits with Milestones

5. Win Back Members with Perks

People watching a film in a cinema theatre

Concept

When the movies can’t deliver, loyalty can.

  • Cinemas today must compete for habits, not just attention. NeoDay turns one-time visits into recurring experiences by connecting with guests before, during, and after the credits roll.

  • With gamified moments like Shake & Win, F&B challenges, and seat upgrades you can nudge movie fans to spend more while they also win. These interactions fit naturally into the moviegoing journey, giving guests a reason to return to your cinemas.

  • Increase F&B spend and visit frequency by tailoring milestone rewards to each guest. From scanning a poster to unlocking a new tier, you turn every movie visit into a high-value, connected experience.

NeoDay platform allowed us to launch exciting digital activations in record time, and the team has been a true strategic partner from day one. The activations we launched together have significantly boosted engagement.

Igor Ivanecky (Tesco)

It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.

Sai Tang Huang

Huawei

We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.

Wilco de Bie

MAGNEDS

With NeoDay we can (re-)engage our guests and offer a great experience. 
We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.

Lindsey Visser

La Place

Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.

Klaus Münstermann

T-Systems

What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.

Iain Pringle

New World Loyalty

NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.

Phillip Shelper

Loyalty & Reward Co.

NeoDay platform allowed us to launch exciting digital activations in record time. The activations we launched together have significantly boosted engagement.

Igor Ivanecky (Tesco)

What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.

Iain Pringle

New World Loyalty

With NeoDay we can (re-)engage our guests and offer a great experience. 
We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.

Lindsey Visser

La Place

Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.

Klaus Münstermann

T-Systems

NeoDay platform allowed us to launch exciting digital activations in record time, and the team has been a true strategic partner from day one. The activations we launched together have significantly boosted engagement.

Igor Ivanecky (Tesco)

What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.

Iain Pringle

New World Loyalty

It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.

Sai Tang Huang

Huawei

With NeoDay we can (re-)engage our guests and offer a great experience. 
We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.

Lindsey Visser

La Place

Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.

Klaus Münstermann

T-Systems

FAQ

Frequently Asked Questions

The questions we’re most often asked about the cinema industry.

We already have our own app, can we add loyalty on top of it, without getting rid of our app?

The NeoDay SDK allows cinemas to seamlessly integrate a full-featured loyalty program into their existing mobile apps or websites, whether on iOS, Android, or web. It enables native integration of loyalty elements like points, tiers, rewards, digital coupons, and gamified experiences such as scratch cards or stamp cards. All business logic like earning rules, redemption flows, and campaign triggers, is managed centrally in the NeoDay back office, so the SDK handles only the presentation layer.

Can we reward customers for both ticket purchases and concessions, and how are those rewards redeemed?

Yes. Loyalty rules can be triggered by ticket purchases, food and beverage spend, or a combination of both, allowing you to reward the full cinema experience, not just attendance. Rewards and coupons are delivered digitally and redeemed at the cinema using QR codes or barcodes at the POS. All redemption rules, such as valid showtimes, specific movies, or eligible concession items, are fully configurable in the back office.

What if we do need help in creating or building our Loyalty Campaigns with NeoDay?

NeoDay is built to be powerful, even for teams of one. Its intuitive back-office gives you full control to launch, manage, and optimize campaigns without requiring a large team or technical expertise. Whether you’re setting up a tiered program, configuring gamified promotions, or tracking campaign results, it’s all streamlined so one person can do the work of many. And you’re never on your own, our dedicated Customer Success Management (CSM) team is here to support you with onboarding, strategic advice, and hands-on guidance whenever needed. You get the flexibility to run your program independently, with expert backup whenever you want it.

How much time does it really take to set up a Loyalty Program with NeoDay?

NeoDay is designed for rapid deployment. Thanks to its modular architecture, pre-configured mechanics (like points, tiers, and digital coupons), and flexible integrations with CRM, POS, and e-commerce systems, you can go live in just 10 weeks, not months. Whether you’re starting from scratch or migrating from another provider, NeoDay’s streamlined onboarding and campaign builder tools accelerate setup while keeping your team in control.