Food retail
Turning movie-lovers into cinema lovers
Visit Frequency
98%
Recommendations to friends
+300K
New Members
Making customers choose you over their couch
To drive more frequent visits and in-store purchases across diverse audiences, Pathé Cinemas sought a solution to enhance customer engagement and retention. With growing competition from streaming services and changing customer habits, strengthening brand preference became essential. On average, moviegoers visited only once or twice a year, often choosing theatres based on convenience rather than loyalty.
From problem to results
The Problem
Pathé faced challenges in building strong customer connections, as most visitors came only once or twice a year, often choosing the cinema based on convenience rather than genuine preference.
The solution
NeoDay’s loyalty solution powered Pathé All Stars, the cinema’s program, with personalized offers, insights, and tailored experiences to boost engagement.
The results
Pathé All Stars saw 300K+ new members, 18% higher visit rates, and 98% recommending them to friends. It even won top loyalty awards, earning global industry recognition.
Increase in-store spending with Gamified Experiences
By integrating rewards into the customer experience, Pathé saw higher engagement, increased app usage, and greater in-theatre spending. To achieve this, NeoDay introduced gamification features like Shake & Win and Spin the Wheel, rewarding customers for ticket and food purchases. With a fun and engaging approach, Pathé encouraged repeat visits and boosted overall spending while enhancing the moviegoing experience.
Boost Customer Spend with App Engagement
By integrating digital touchpoints, Pathé strengthened its loyalty ecosystem, driving long-term customer retention and increased revenue. To achieve this, NeoDay introduced an App Activation Campaign, rewarding users with small incentives for engaging with the app. This approach not only boosted app adoption but also encouraged customers to spend more during visits, seamlessly connecting digital engagement with in-theatre experiences.
