Food retail
Fuel to forecourt: Built-In loyalty integration
Active users
+18%
Visit frequency
+35%
Redemption rate
Increasing visits with smart rewards
Texaco, a leading fuel and retail company, implemented this campaign as an SDK-based loyalty integration, aiming to get more customers to visit their stations more often and stay loyal to their brand. Their goal was to create a promotion that not only encouraged repeat visits but also aligned with their Texaco Stars loyalty program. They also needed a simple and automated system to manage digital vouchers, product selection, and order delivery, making the process easy for both customers and their team.
From problem to results
The Problem
Texaco needed to boost customer visit frequency while ensuring the promotion aligned with Texaco Stars.
The solution
Texaco launched a NeoDay-powered SDK campaign, automating voucher rewards, product selection, and delivery.
The results
The campaign saw 18% more visit frequency, with 80% active participation and a 35% redemption rate, driving customer engagement.
Boosting engagement automatically
NeoDay’s platform powered Texaco’s SDK-based promotion by automating the distribution of digital vouchers. Customers received unique codes from fuel or shop purchases, which they could enter online to claim discounts on JBL products. NeoDay’s seamless integration ensured a hassle-free experience, from voucher redemption to order processing, increasing engagement and simplifying customer participation.
Fast, hassle-free rewards redemption
NeoDay provided a fully integrated solution that connected Texaco’s campaign with JBL’s eCommerce system. Once customers redeemed their vouchers, orders were processed instantly through NeoDay’s automated system, ensuring smooth transactions and direct home delivery. This automation eliminated manual work, reduced errors, and provided a frictionless experience, reinforcing Texaco’s loyalty efforts and customer satisfaction.
