Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Voucher software that turns rewards into real purchases
NeoDay is the loyalty platform for retailers and brands with stores. Create vouchers, issue them through campaigns, tiers and challenges, and redeem them in store or online, live in as little as 10 weeks.
What it is
What is voucher software?
Voucher software lets a brand create digital vouchers and give them to members, who redeem them online or in store. In NeoDay the vouchers are part of your loyalty campaigns, so they reach members at the right moment. A member who reaches a tier or completes a challenge receives the voucher without manual work.
From one-time incentives to campaign rewards, with value, end date and code type set by your marketing team without a developer.
Vouchers go out through campaigns, tiers or challenges, so a member who reaches a goal gets the reward without manual work.
Members redeem in store or online, and you track voucher activity and redemption per campaign.
Voucher set by marketingNeoD.aiNeoD.ai suggests which voucher fits which member and when to send it. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Platform capabilities
Voucher software features, built around your goal.
Pick what you want to achieve and see which building blocks work with vouchers. All of them run from one back office.
What should your vouchers achieve?Pick a goal to see which building blocks fit.
Tier vouchers make your best members feel recognized.
Vouchers that need a minimum spend lift the basket.
A voucher at the end of a challenge brings members back.
Targeted vouchers bring dormant customers back to purchase.
Challenges
Vouchers as a challenge prize
Members complete a challenge and the voucher is issued automatically, without manual work.
See challenges
Fits this goalLoyalty tiers
Vouchers per tier
Early access and vouchers only a tier can claim, issued when a member reaches the level.
See loyalty tiers
Milestone campaigns
Vouchers at a spend goal
Fixed-date goals that pay out a voucher or extra points when a member reaches a target.
See milestone campaigns
Fits this goalReward shop
Vouchers as rewards
Members spend points on vouchers next to products and partner rewards, per segment.
See reward shop
Fits this goalMembership card
Redeem with a scan
Vouchers redeem automatically when the member's card is scanned, in store or at the POS.
See membership card
Insights and analytics
See which vouchers work
Monitor voucher activity and redemption per campaign to see how rewards perform.
See insights and analyticsThe layered approach
Vouchers are layer 1. Three more give them a reason.
Vouchers are always on. On top of them, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
Vouchers that run all year, so a reward is ready whenever a member earns one.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
What is voucher software in a loyalty program?
Voucher software lets a brand create digital vouchers and give them to members, who redeem them online or in store. In NeoDay the vouchers are part of the loyalty campaigns, so they reach members at the right moment.
How are vouchers issued to members?
Automatically, through campaigns, tiers or challenges. A member who reaches a tier or completes a challenge receives the voucher without manual work.
Can vouchers bring back dormant customers?
Yes. Targeted vouchers can go to members who have not purchased for a while, to bring them back. Voucher activity and redemption are tracked per campaign, so you see which offers turn into sales.
What is the difference between a coupon and a voucher?
A coupon is an offer a member claims, usually a discount on a purchase. A voucher is a reward a member receives, for example for reaching a tier or completing a challenge. In NeoDay both are digital, and you can use them side by side.
Can vouchers be redeemed in store and online?
Yes. Members redeem vouchers online or in store, and the redemption counts toward your campaign results, so you see which vouchers turn into sales.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.