Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Reward shop software that turns points into rewards
NeoDay is the loyalty platform for retailers and brands with stores. Let members spend points, real currency or both on rewards, live in as little as 10 weeks, in your own app or ours.
What it is
What is reward shop software?
Reward shop software lets members spend their loyalty points on rewards they want, from physical products to digital coupons. You set the price in points, in real currency or in a combination of both. With NeoDay, marketing builds the catalog, schedules offers and adds partner brands in one back office.
Physical products, digital coupons or both, with start and end dates and partner brands, managed by marketing without a developer.
Price in loyalty points, real currency or a combination, with optional discounts, so members can top up what they are missing.
Members browse the shop, check out and receive the reward, in the app, in store or by email.
Catalog set by marketingNeoD.aiNeoD.ai shows each member the rewards most likely to fit them. Your team approves the rules before they go out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Platform capabilities
Reward shop features, built around your goal.
Pick what you want to achieve and see which building blocks work with the shop. All of them run from one back office.
What should your reward shop achieve?Pick a goal to see which building blocks fit.
Rewards worth saving for keep your best members close.
Members top up with real currency and add to the basket.
New rewards on a schedule give members a reason to return.
A personal shop per member shows the rewards that fit.
Fits this goalLoyalty points
Points to spend
Members earn points on every purchase and spend them on the rewards they value.
See loyalty points
Coupons and vouchers
Rewards as coupons
Digital coupons and vouchers in the catalog, redeemed in store, in the app or by email.
See coupons and vouchers
Fits this goalLoyalty tiers
Rewards per tier
Early access and rewards only a tier can claim, so climbing a level has a reason.
See loyalty tiers
Fits this goalMembership card
A shop in the member's pocket
The card identifies the member at the till and anchors the points balance they spend.
See membership card
Milestone campaigns
Prizes for a goal
Fixed-date goals that pay out a reward or extra points when a member reaches a target.
See milestone campaigns
Insights and analytics
See which rewards work
Track popular rewards and redemption per campaign to refine the catalog.
See insights and analyticsThe layered approach
The reward shop is layer 1. Three more give it a reason.
The shop stays open all year. On top of it, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
A shop that stays open all year, so points always have somewhere worth going.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
Can a reward shop be personalized for different customers?
Yes. The shop can be personalized per member based on behavior, preferences and loyalty tier, so members see rewards that are relevant to them. That improves redemption and campaign results.
What makes NeoDay's reward shop different?
It is fully customizable and works inside the wider loyalty ecosystem, with tiers, points and gamification. Prices can mix points and real currency, and AI-driven insights help show members more relevant rewards.
Can members pay with points and money together?
Yes. Set a price in points, in real currency or in a combination of both, with optional discounts. Members can top up with currency when they are short on points.
Can we add partner brands to the shop?
Yes. You assign a partner to each reward product, so you can expand the catalog with third-party brands.
Can the reward shop be integrated with existing systems?
Yes. NeoDay integrates with CRM, POS, e-commerce and marketing systems, so reward shop data and member interactions are connected across all touchpoints.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.