Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Loyalty points platform that rewards every visit and purchase
NeoDay is the loyalty platform for retailers and brands with stores. Set how members earn and redeem points, live in as little as 10 weeks, in your own app or ours.
What it is
What is a loyalty points platform?
A loyalty points platform tracks what customers do, such as buying, visiting or referring a friend, and turns it into points. Members redeem those points for rewards they value. With NeoDay, marketing sets the earning rules, expiry and rewards in one back office, and members see their balance in the app, in store and online.
Rules per purchase, visit, category or campaign, with bonuses and expiry, configured by your marketing team without a developer.
A real-time points balance in the app, on the member card and at the till, the same in every channel.
Members spend points in the reward shop, on coupons and vouchers or on partner rewards, in store, in the app or by email.
Rules set by marketingNeoD.aiNeoD.ai spots members whose points sit unused and suggests the next best offer. Your team approves it before it goes out.
2M+beers served with credits Heineken users earnedHeineken case35%redemption rate inside the Texaco appTexaco case+20%average spend per participant at La PlaceLa Place case
What would a points program mean for your stores?
Calculate business caseResults from public NeoDay case studies. Each case describes its own campaign and period.
Platform capabilities
Loyalty points platform features, built around your goal.
Pick what you want to achieve and see which building blocks work with points. All of them run from one back office.
What should your points program achieve?Pick a goal to see which building blocks fit.
Points, status and rewards that make leaving cost something.
Bonus points at a spend goal push members to one bigger basket.
Rewards members can reach this month keep them coming back.
A member card and scannable codes turn shoppers into members.
Fits this goalMembership card
Every purchase counts
A branded, scannable card that identifies the member at the till, so every purchase earns points.
See membership card
UniQodes
Points for scanning codes
QR codes on products, receipts and posters that add points or release a reward.
See uniqodes
Milestone campaigns
Bonus points at a spend goal
Fixed-date goals that pay out extra points when a member reaches a spend or visit target.
See milestone campaigns
Fits this goalReward shop
A shop for points
Members spend points on products, perks and partner rewards, per segment and currency.
See reward shop
Coupons and vouchers
Points into discounts
Single-use or batch codes members get for their points, delivered in the app, by email or at the POS.
See coupons and vouchers
Fits this goalLoyalty tiers
Status on top of points
Levels members climb as they earn, with perks that make leaving cost something.
See loyalty tiersThe layered approach
Points are layer 1. Three more give them a reason.
Points run all year. On top of them, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
Points that run all year, so every purchase and visit counts towards a reward members value.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
Can loyalty points support complex reward strategies?
Yes. NeoDay's points system is highly customizable, so marketing defines how points are earned and redeemed. You can set earning rules per purchase, visit, category or campaign, add bonuses and expiry, and change them without a developer.
Can loyalty points be used across different currencies?
Yes. NeoDay supports multi-currency setups within its points system, so one program can run across countries and currencies while members keep a consistent experience.
How do loyalty points work with other loyalty features?
Points are a core mechanic that combines with tiers, digital coupons, a reward shop and gamified campaigns. Members can earn points anywhere and spend them on the reward that suits them, which keeps them taking part.
Do loyalty points expire?
That is your choice. Points can expire after a fixed period, after a period of inactivity or never. Members see the expiry date and the points at risk in the app, so expiry feels fair and nudges them to redeem.
How do you prove that loyalty points add revenue?
Every campaign has a start and an end date, and its uplift is measured against a holdout group of members who do not take part. You see what the points add on top of normal sales.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.