Loyalty whitepapers
In-depth papers from the NeoDay team: how loyalty programmes change behaviour, how to personalise without wasting margin, and how to prove it all to finance. A new paper every month, free, as a PDF in your inbox.
Read the full research
Each paper is written by the people who design and run loyalty programmes at NeoDay, with the sources listed.
Always a Reason to Come Back
How a layered loyalty programme changes behaviour and proves it.
Get the whitepaperThe Same Rule for Everyone, a Different Number for Everyone
How retailers can make loyalty personalisation pay for itself, prove it, and keep their members' trust.
Get the whitepaperA new whitepaper every month
We have spent many years designing, launching and running loyalty programmes for retailers and consumer brands. From now on we share what we have learned: a new whitepaper every month, on topics like gamification, personalisation, loyalty for fuel and QSR, and building the business case.
Leave your details and we email you each new paper as soon as it is out. Nothing else, and you can unsubscribe any time.