Case Studies
Stories from leading brands
All
Quick Serve Restaurant
Cinema
FMCG
Food retail
Petrol
Quick Serve Restaurant
Giving loyal guests a reason to come back
Food retail
Moving the Tesco customer from plastic to digital
FMCG
Increasing sales in Retail & Bars with Heineken Biertegoed
Cinema
Turning movie-lovers into cinema lovers
Petrol
Fuel to forecourt: Built-In loyalty integration
FMCG
Maximizing consumer insights for FrieslandCampina
Frequently asked questions
Which brands are in the NeoDay case studies?
La Place, Tesco, Heineken, Pathé, Texaco and FrieslandCampina, across quick service restaurants, food retail, FMCG, cinema and fuel retail.
What results have NeoDay customers seen?
La Place saw +52% visit frequency and +20% spend among participants in a 41-day campaign. Pathé added 300K+ new members. Texaco saw +80% active users with a 35% redemption rate. Tesco had over 2 million scratch-card plays and 100,000+ new app downloads in three months.
How does NeoDay measure campaign results?
Campaign uplift is measured against a holdout group of members who do not take part, so the result shows what the loyalty program added.
Did these brands build a new app?
Not always. Texaco ran its loyalty campaign inside its existing app with the NeoDay SDK; other brands use a standalone app or a web experience.
Can I talk to someone about a case like ours?
Yes. In a demo a loyalty specialist shows how the mechanics from these cases would work for your stores.