Increase FMCG sales without the retailer
NeoDay’s loyalty software enables FMCG brands to launch loyalty programs in days that increase purchase frequency, expand penetration, and deliver the data retailers don’t share.
Outcomes
Get to know your customer
Know your customer
Personalized challenges and smart upsells encourage shoppers to build fuller baskets by making small add ons rewarding. Like “Add one product to your weekly essentials and get a small perk.” Timely nudges guide customers toward bigger, better baskets.
Purchase frequency
Weekly missions and habit-building challenges bring shoppers back more often without feeling forced. Like “Visit twice this week to unlock a small reward.” NeoDay uses timely in-app moments to keep customers returning to your store.
Penetration
Segmented offers boost key aisle sales by steering shoppers toward items they already tend to buy. For example, “Buy from fresh categories this week and earn a bonus.” These nudges lift higher margin categories by matching natural buying habits.
Playbook
A Customer Journey
Concept
Every purchase,
is a reason to return
Bridge the retail gap. FMCG brands often struggle with fragmented retail systems. NeoDay bypasses these hurdles, offering a direct path to customer loyalty without needing retailer integrations or app downloads.
Scalable brand moments. Use simple tools like on-pack codes and receipt scanning to turn a weekly shop into a brand interaction. These mechanics make it easy to launch rewards that fit naturally into the shopper's routine. Without relying on the retailer.
Drive growth with control. Boost frequency and basket size while maintaining full oversight of rewards and fraud. This data-driven approach turns casual buyers into loyal advocates with total reporting transparency.
NeoDay platform allowed us to launch exciting digital activations in record time, and the team has been a true strategic partner from day one. The activations we launched together have significantly boosted engagement.
Igor Ivanecky (Tesco)
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang Huang
Huawei
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de Bie
MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The neoday team shows trust and loyalty in both their product and partnerships.
Klaus Münstermann
T-Systems
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain Pringle
New World Loyalty
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip Shelper
Loyalty & Reward Co.
FAQ
Frequently Asked Questions
The questions we’re most often asked about the FMCG industry.
Can NeoDay integrate into our existing website or app (SDK support)?
Yes. NeoDay offers SDK and integration options that allow FMCG brands to embed campaign mechanics directly into their existing website or app. This means shoppers can scan codes, upload receipts, join challenges and claim rewards within an environment you already control. For brands without an existing platform, NeoDay can also provide a standalone campaign interface. This flexibility lets FMCG teams choose the setup that best fits their digital maturity, while keeping campaigns scalable, secure and retailer-independent.
How does NeoDay help increase repeat buying?
Can NeoDay validate purchases without retailer data?
How does NeoDay prevent fraud in FMCG campaigns?