Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Built forgrocery chains
Winner of Best Loyalty Program 2025 · Trusted by Tesco, Heineken, La Place and Pathé
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
How do we drive Revenue and Profit?
Four levers. Each one measured against a holdout group, so you see what loyalty really adds.
See it live for your brandOr work out your own numbers with the calculator below.
+300K
new members at Pathé
More members
Turn one-time buyers into known members you can reach again.
+52%
visit frequency among La Place participants
More visits
Weekly challenges and streaks that bring members back sooner.
15%
of Heineken users buying more
Bigger baskets
Spend goals and multi-buy rewards that add one more item.
+80%
active users in the Texaco app
A busier app
Games and personal offers that give members a reason to open your app.
What would this mean for your stores?
Enter your outlets, customers, spend per visit and visits per year, and see what loyalty could add.
Calculate business caseNew whitepaper
The Loyalty Business Case Your CFO Will Sign
By Erik Crezee, CEO of NeoDay. The full cost, the uplift to plan with, and how to prove it to your CFO.
Download the whitepaperNamed in research by
A Representative Vendor in the Gartner Market Guide for Loyalty Program Vendors, two years in a row.
Industry awards2025 International Loyalty Awards, Dubai
- WinnerBest Retail Loyalty Program of the Year, Worldwide
- WinnerBest Short-Term Loyalty Initiative, Worldwide
Sources and notices
Gartner
Gartner, Market Guide for Loyalty Program Vendors, Brad Jashinsky, Halle Stern, 27 May 2026. Gartner, Market Guide for Loyalty Program Vendors, Brad Jashinsky, Halle Stern, 3 June 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Forrester
The Loyalty Platforms Landscape, Q3 2025, Forrester Research, Inc., July 11, 2025.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.
IDC
IDC, IDC Innovators: Experiential Loyalty with Measurable ROI in Retail, Doc #US52807825, August 2025.
An IDC Innovators report presents a set of vendors, under $100M in annual revenue at the time of selection, chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.
Everest Group
Everest Group, Loyalty Platforms PEAK Matrix® Assessment 2025, August 25, 2025.
Constellation Research
Source: Constellation Research, Inc., “Constellation ShortList™ Customer Loyalty and Retention,” Martin Schneider, Vice President and Principal Analyst, August 19, 2026. constellationr.com
Constellation Research is a trademark of Constellation Research, Inc.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Go live in 10 weeks!
Three phases with clear owners on both sides. Ten weeks is realistic when your POS and app partners are involved from day one.
Weeks 1-3: Design
We define goals, mechanics and KPIs together and map your systems. NeoDay runs the workshops; you appoint a project owner and approve the program design.
Weeks 4-7: Build
NeoDay configures the platform, campaigns and front end. Your IT team, POS vendor and app agency connect through our ready-made connectors and API.
Weeks 8-10: Launch
We test end to end with your team, train your marketers and go live after your sign-off. Customer success stays on board after launch.
One platform. All loyalty mechanics.
What do you want to achieve?
Give members a reason to return every week, and win back the ones who drift away.
Mechanics that helpRead moreNudge members to add one more item, reach a spend goal or try a new category.
Mechanics that helpRead moreTurn anonymous shoppers into known members who open your app for fun, not only to pay.
Mechanics that helpRead moreLive in as little as 10 weeks: inside your own app, as our app in your brand, or on the web.
Mechanics that helpSDK - Software Development KitStand-alone Loyalty AppWeb basedDeployment - IntegrationsInsights - AnalyticsSecurity - Compliance
And control itAll capabilities48 pages
Loyalty
Games and challenges
Campaign controls
Platform
Deploy it your way
Goals
Not sure where to start? See it live for your brand
Frequently Asked Questions
We have an existing loyalty program. Will switching to NeoDay be complex or disruptive?
Not at all. NeoDay is designed to integrate with your existing systems and loyalty setup, so switching doesn’t have to disrupt your operations. Our platform connects easily with tools like your CRM, POS, and e-commerce systems, allowing you to migrate customer data and loyalty structures smoothly. If you already have your own app or digital environment, you can also integrate NeoDay through our SDK, embedding loyalty features directly into your existing experience without rebuilding it.
What if we do need help in creating or building our Loyalty Campaigns with NeoDay?
You’re never on your own. Every NeoDay customer is supported by a dedicated Customer Success Manager who helps you design, launch, and continuously improve your loyalty campaigns. Our team brings years of hands-on experience in loyalty strategy, helping retailers and consumer brands choose the right mechanics.from points and tiers to gamification and personalized rewards. Together, we ensure your program delivers measurable results and keeps customers engaged. Beyond the platform itself, we act as a strategic partner, sharing best practices, campaign ideas, and insights to help you get the most value from your loyalty program.
How does NeoDay ensure data security and privacy for our customers' information?
NeoDay is ISO 27001 certified, which means it adheres to internationally recognized standards for information security management. The platform secures customer data across access, storage, and integration points. It also supports enterprise-grade features like OAuth2 and SSO for secure authentication and provides detailed activity monitoring and secure data exports for transparency and governance.
We're hesitant about investing in a loyalty program. Can NeoDay guarantee positive results?
While we cannot guarantee specific outcomes, NeoDay’s proven track record in loyalty campaigns ensures you’re partnering with a trusted solution. Our powerful customer loyalty software and expert support maximize program performance by reducing time to market, minimizing resource dependencies, and accelerating time to value. A formula which increases results while decreasing resources and time to value is no rocket science for us.