We turn loyalty into growth.
Decades of loyalty experience, built into a platform that any company can launch in weeks, with minimal IT effort and results from day one. Meet NeoDay.
A word from our Founder
“We live in a world where we are faced with too many options every single day. And all brands are competing with each other for our attention. But if our brains are wired to ignore irrelevant information, how do brands stand out?
The winners are companies that are obsessed with knowing and understanding their customers. Who are providing a superior customer experience through personalized and relevant engagements.
That’s why I truly believe loyalty is the missing link in customer experience, providing direct access to interact with your customers.
That’s why we believe loyalty is more than earning points and redeeming rewards.
We believe that lasting relationships between customers and brands are built upon Meaningful Moments.”
About NeoDay
The story behind NeoDay
From the very first block of code until today, everything about NeoDay is around a simple philosophy: If the goal is customer engagement, your technology should invite and enable you to easily adapt to your customers needs.
With this mindset, NeoDay Loyalty Software has become a true gamechanger in the loyalty software landscape: A single platform that enables you to gather and leverage any customer data into a multitude of personalized gamification and engagement tactics, without any IT skills required.
Frequently asked questions
What does NeoDay do?
NeoDay is a loyalty platform for retailers and consumer brands with stores. Brands launch a loyalty program in their own app with the NeoDay SDK, as a standalone app in their brand, or on the web, with points and tiers, gamified campaigns and AI-driven personal offers.
Which brands use NeoDay?
Retail chains, restaurant chains, fuel retailers, cinemas and consumer brands. Public cases include Tesco, La Place, Pathé, Heineken, Texaco and FrieslandCampina.
How fast can a brand launch with NeoDay?
A fully working loyalty program can go live in as little as 10 weeks, with minimal IT effort, because the front ends and integrations are ready to use.
Is NeoDay certified for security and quality?
Yes. NeoDay is ISO 27001 and ISO 9001 certified, with GDPR tools, single sign-on with your identity provider, role-based access and EU hosting.
Has NeoDay won any awards?
NeoDay won Best Loyalty Program 2025 and is a finalist for the 2026 International Loyalty Awards.