Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
UniQodes: unique QR codes that turn scans into loyalty
NeoDay is the loyalty platform for retailers and brands with stores. Put a unique code on pack, receipt or poster and reward every scan, live in as little as 10 weeks.
What it is
What are UniQodes?
UniQodes are unique QR or alphanumeric codes that customers scan or enter to join a campaign, earn points or claim a reward. They connect physical touchpoints such as packaging, receipts and posters with digital loyalty, and every scan is tracked in real time. With NeoDay, marketing creates and manages the codes in one back office.
Individual QR or alphanumeric codes that trigger rewards, campaigns or loyalty actions, created by your marketing team without a developer.
Packaging, receipts and in-store materials link to your loyalty program with a simple scan or a typed code.
See scan activity across channels and where your codes drive the most engagement, with each reward redeemed as the campaign rules say.
Unique code per rewardNeoD.aiNeoD.ai spots which codes and touchpoints drive the most engagement and suggests where to place the next one. Your team approves it before it goes out.
+52%visit frequency among La Place participantsLa Place case2M+scratch-card plays at Tesco in three monthsTesco case+80%active users in the Texaco appTexaco case
What would UniQodes mean for your stores?
Calculate business caseResults from public NeoDay case studies. Each case describes its own campaign and period.
Platform capabilities
UniQodes features, built around your goal.
Pick what you want to achieve and see which building blocks work with UniQodes. All of them run from one back office.
What should your UniQodes achieve?Pick a goal to see which building blocks fit.
Scan after scan, points add up to rewards worth keeping.
A code on pack releases a reward at the moment of purchase.
A code on a receipt gives members a reason to return.
Every scan shows who engages, and where.
Instant win campaigns
Scan to win
A scan can trigger an instant win, so every code on pack or receipt feels like a chance.
See instant win campaigns
Coupons and vouchers
Codes that release a coupon
A unique code redeems a coupon or voucher once, so rewards go out as the campaign rules say.
See coupons and vouchers
Fits this goalLoyalty points
Codes that earn
Every scan can add points, redeemed for the rewards members value.
See loyalty points
Fits this goalReward shop
Spend what you scan
Members spend the points they collect from codes on products, perks and partner rewards.
See reward shop
Fits this goalMembership card
One card for every scan
The card identifies the member, so scans and purchases add up in one profile.
See membership card
Insights and analytics
See where codes work
Track scan activity across channels and see where your UniQodes drive the most engagement.
See insights and analyticsThe layered approach
UniQodes are layer 1. Three more give them a reason.
Codes stay on pack and in store all year. On top of them, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
How do UniQodes help control reward distribution?
Each UniQode is unique and tracked in the platform, so you can monitor redemptions and make sure rewards go out according to your campaign rules.
How can businesses monitor UniQode activity?
NeoDay provides analytics dashboards and activity monitoring, so you see scan activity, loyalty program activity and campaign performance in one place.
How do UniQodes help prevent misuse in promotions?
Because every code is unique, promotions and rewards are accessed as the campaign intends. That keeps distribution fair and under control.
What is the difference between a UniQode and a regular QR code?
A regular QR code is the same for everyone and only opens a link. A UniQode is unique, so it can be redeemed once, tied to one reward and tracked. That gives you control over who gets what and where.
Can members enter a code by hand instead of scanning?
Yes. UniQodes come as QR codes or as alphanumeric codes, so members can scan the code or type it in the app or on your website.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.