Scratch Cards
Give your loyalty members a digital scratch card experience that drives repeat behavior, keeping your brand top of mind.
Overview
From transaction to interaction.
Scratch Cards are interactive, instant-win mechanics that transform routine purchases into exciting win moments. By adding a layer of instant reward to your loyalty programme, you give customers something to look forward to at every visit, keeping them engaged, coming back, and spending more.
Controls
Your scratch card campaigns, your rules.
Define win probabilities, set reward limits, and control how often your Scratch Cards are played, all from one place.
Win configuration
Decide when customers win and how often rewards are given to boost engagement rates.
Real-time insights
Track participation, win rates, and reward distribution to optimize campaign performance.
Reward setup
Assign points, coupons, or prizes to each outcome with full control over value and availability.
Frequency & limits
Set play limits per user, session, or campaign to encourage repeat interaction and prevent overuse.
Results
Results worth scratching for.
Higher visit frequency
Gather accurate, consent-based data directly from customers across every interaction
Increased app engagement
Use insights to tailor rewards, campaigns, and communication based on customer behavior and preferences
Stronger customer loyalty
Interactive formats increase participation compared to passive data collection methods.
FAQ
Frequently Asked Questions
Find answers to common questions about scratch cards.
Are scratch cards suitable for all industries?
Yes, scratch cards are highly flexible and can be used across retail, QSR, fuel, and other sectors to drive engagement and incentivize specific behaviors.
Can scratch cards be combined with other loyalty mechanics?
How do NeoDay Scratch Cards support data-driven decision making?
Can scratch cards be used across channels?