Moving the Tesco customer from plastic to digital
Moving millions from plastic to digital
Tesco, a leading multinational retailer, aimed to increase customer in-store spending, retain customers, and build strong brand loyalty. To achieve this, the company focused on moving Clubcard members from plastic to digital, while further boosting sales. With a large customer base, Tesco needed a seamless way to encourage app downloads, foster daily engagement, and activate coupons.
From problem to results
The problem
Tesco needed to move Clubcard members from plastic card to digital app, while increasing app downloads and customer in-store spending.
The solution
NeoDay’s built-in loyalty technology powered a campaign where users scan a QR code from a physical card, access the app and win rewards.
The results
The campaign drove 2 million scratch card plays, boosting Tesco’s app downloads and an increased ROI within just 3 months.
Repeated app usage: Digital scratch cards
NeoDay’s digital scratch card campaign helped Tesco with app engagement by integrating gamification into the Clubcard app. After making a purchase, customers scanned a QR code to access a digital scratch card and win rewards. NeoDay’s platform provided a seamless in-store to digital transition, with flexible reward mechanics and real-time tracking, allowing Tesco to efficiently scale and manage engagement-driven campaigns.
Increase in-store spending: Free spin per purchase
NeoDay’s Wheel of Fortune campaign helped Tesco increase app engagement by rewarding loyal customers. Shoppers earned points with every in-store purchase and used them to spin a digital wheel for rewards. With NeoDay’s built-in loyalty technology already integrated into the Tesco app, new campaigns were easily deployed. The solution offered customizable rewards, real-time tracking, and flexible campaign management, enabling Tesco to efficiently run and optimize loyalty programs.
