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Whitepaper Customer data Customer data, also known as customer information, is the information you have about a customer. It is managed through customer data management. It can range from a simple phone number to the purchase history or preferences and needs of a customer. In this blog, we’ll show you what it is and how […]

Whitepaper Customer retention Customer retention is crucial to any business’s success, as it involves retaining existing customers and encouraging repeat purchases. It is more cost-effective to retain customers than to acquire new ones, and it helps build a loyal customer base. In this blog, we’ll explore what customer retention is, why it matters, and how

Whitepaper Customer research Customer satisfaction is super important for any business, but there’s more to it than just happy customers. We want to create fans. People who not only keep buying from us, but also tell everyone how cool we are. How do we achieve this? By doing good customer research. This will help you

Whitepaper Customer satisfaction Increasing customer satisfaction is at the top of many companies’ priority list, and for good reason. Retaining existing customers is often more cost-efficient than acquiring new ones. Satisfied customers are more likely to return, buy more and spread positive word-of-mouth. So, how can you increase this coveted satisfaction and ensure a thriving,

Whitepaper Customer satisfaction Customer satisfaction is crucial for business success, serving as both a performance indicator and a key factor in attracting and retaining customers. But what exactly is customer satisfaction, and how can it be achieved? This blog explores these questions, offering insights to help improve customer satisfaction in your company. What is customer

Whitepaper Customer information In today’s digital age, information is crucial. This means that customer information can be a crucial key to success for businesses. But how do you collect this valuable data in an effective and ethical way? In this blog, we’ll dive into the best ways to obtain customer information. Why is customer information

Whitepaper Customer engagement Nowadays, especially in a world where customers are becoming more discerning, increasing customer engagement is critical for businesses that want to be successful. But what exactly does customer engagement mean? How do you measure it if you don’t have the right tools, resources, and experience? How can you increase customer engagement in

Whitepaper Loyalty program examples Nowadays, loyalty programs seem to be an indispensable element for companies to retain their customers and optimize the customer journey. In this blog, we explore some of the best loyalty program examples.   What is a loyalty program?   A loyalty program is a marketing strategy used by companies to encourage

Whitepaper Customer loyalty ‘Customers’ and ‘loyalty’ are not unfamiliar concepts, the terms are regularly used within every company. And yet, the concept of ‘customer loyalty’ has many definitions. For some, it’s all about customer satisfaction, while others focus on customers’ repeat purchases. In this blog, we’ll answer the question ‘what is customer loyalty’ and explain

Whitepaper Customer experience In today’s society, it’s not just about offering products or services. There is an increasing emphasis on providing a memorable customer experience. This is often referred to as CX (Customer Experience). This trend is a result of the growing recognition that a positive customer experience drives brand loyalty, customer retention, and growth.