Haske Verhees

Haske Verhees is a Senior Loyalty Expert at NeoDay, where he helps brands connect loyalty strategies directly to measurable business outcomes such as increased app usage, larger basket sizes, and reduced churn. With a Bachelor of Commerce in Business & Retail Management Haske brings a strong blend of commercial acumen and strategic vision. His career spans more than a decade in sales, account management, and business development roles across industries like mobility, SaaS, and hospitality. At CM.com, he gained deep expertise in omnichannel and conversational AI, experience that now fuels his mission to drive innovative, customer-centric loyalty solutions. Today, he combines his entrepreneurial spirit with a focus on loyalty marketing, leveraging AI-driven engagement tools and no-code SaaS solutions to help businesses create meaningful connections with their customers. For Haske, loyalty is about more than retention. It’s about using innovation to turn every brand interaction into long-term growth.