Tiered loyalty platform

Reward your loyal customers

NeoDay’s tiered loyalty platform gives customers a clear path to better rewards. You design the tiers, rules, and perks, then connect status with points, smart digital coupons, and challenges to keep momentum high. With flexible integrations, branded customer cards, and clear analytics, NeoDay makes tiered loyalty simple to run.

A NeoDay loyalty program UI showing a 'Silver Member' tier with 700 out of 1000 points, along with a list of benefits including a birthday gift, early sales access, and a 10% discount

What is a tiered loyalty program?

A tiered loyalty program gives customers a clear path to better rewards the more they engage. Instead of treating every member the same, you define levels that unlock new benefits and recognition as people move up. This structure motivates ongoing activity and builds deeper brand connection, which helps reduce churn over time.

A smiling man looking at his phone while holding a coffee. Floating NeoDay loyalty platform UI elements show a '+100 Added' notification and a loyalty card with '300 +50' points.
A NeoDay loyalty platform UI showing a reward card for a JBL Go 3 speaker that can be purchased with a combination of Euros and loyalty points, along with a slider to adjust the payment mix.

Why businesses need a points reward system

Customers stay engaged when progress is visible and attainable. A well designed tiered loyalty program:

 

  • Creates a sense of achievement that goes beyond discounts.
  • Encourages higher spend and participation as members aim for the next level.
  • Opens the door to personalized perks by status, not just by segment.
  • Reinforces long term value, which supports retention and advocacy.

What makes NeoDay tiered loyalty platform different

You are not locked into a generic bronze, silver, gold setup. Define the number of levels, set your own progression rules, and style each tier to fit your identity. You can even reflect tier status on personalized customer cards for a fully branded experience.

 

Perks that feel personal, not generic

Go beyond blanket discounts. Attach meaningful benefits to each tier, such as early access, premium support, or exclusive events. Combine tiers with the reward shop so members can turn progress into tangible value.

A woman on a subway looking at her phone, with NeoDay app notifications for a 'Shake it!' gamification campaign offering a speaker as a reward
A person holding a smartphone showing loyalty currency data and weekly login statistics from the NeoDay Loyalty app

Real time progression across every channel

Tiered loyalty is not a standalone feature. Every engagement, from points to coupons, challenges, or surveys, contributes to a member’s tier progression. Once members reach a tier, you can use that status as a segment to deliver more relevant rewards and personalized journeys.

Tiers that connect with your strategy

You might invite top tier members to private events or give mid tier members access to exclusive challenges. Add new levels, adjust thresholds, or redefine benefits whenever you need, so your program grows and adapts as your customers and business evolve.

These capabilities might surprise you as well

NeoDay Loyalty Points Icon

Loyalty points

Reward and retain customers with a flexible points system—fully customizable for earning, redeeming, and driving loyalty behaviors.

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Member card

Member card

Deliver a branded, scannable member card with tier-based variations and flexible formats—QR, barcode, or alphanumeric.

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Reward shop

Reward shop

A Reward Shop where users redeem points for valued rewards—integrated with unlimited partners and PSPs for flexible, scalable fulfillment.

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Multi-currency

Multi-currency

Let users pay with real and loyalty currency—individually or combined. Drive value, increase flexibility, and offer deeper rewards.

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UniQodes

UniQodes

Identify and engage users with unique, scannable UniQodes—perfect for tracking activity, linking profiles, and triggering rewards.

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Coupons

Coupons

Distribute digital coupons via app, email, or POS—fully configurable in format and logic, and tailored for every user or campaign.

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Your loyalty points program

up and running in just 10 weeks

Discuss your loyalty goals with one of our Certified Loyalty Experts.