Digital membership card software

Your loyalty program in every customer’s pocket

Digital membership card software replaces old plastic loyalty cards with a dynamic, branded experience that lives on customers’ phones. With NeoDay, every card is more than just a virtual pass. It’s personalized, tier-aware, and connected to your loyalty program in real time.

A woman holding her phone and a coffee cup, with a 'Shake it!' notification and a UI element showing 'Weekly app visits: 2' with a 50% increase

Why digital memberships matter most

Customers expect convenience, not clutter in their wallets. A modern membership card system helps you:

  • Deliver a frictionless, always-on loyalty experience
  • Personalize rewards and offers by tier or segment
  • Cut the cost and hassle of producing plastic cards
  • Stored in the pocket – mobile apps – of your customers

Keep your brand front and center on devices customers use every day with a digital membership card that they can’t neglect.

A premium digital NeoDay loyalty card displaying a QR code, the NeoDay brand, and card details such as a unique ID and active status
A NeoDay mobile app interface showing customization options for a digital loyalty card, including a custom color palette and the ability to upload a background image.

NeoDay’s digital membership cards

Your digital membership card should look and feel like part of your brand. You can customize design, visuals, and even quick links so every card becomes a mini hub for loyalty.


Tier-aware and dynamic

Membership cards automatically reflect a customer’s tier and status. As soon as they level up, their card updates in real time, giving instant recognition that reinforces loyalty.

Not just a static loyalty card

NeoDay supports QR codes, barcodes, and alphanumeric formats. That means customers can use their digital card at the point of sale, in an app, or online. Whatever you choose. The NeoDay membership card is the core of your loyalty strategy.

Connected to your loyalty ecosystem

The card is not just a static pass. It is linked directly to points, coupons, and rewards in NeoDay. This makes it a living part of your program, not just an accessory. Smooth automated processes will secure a happy and engaged user-journey at any interaction.

A NeoDay loyalty platform UI showing a reward card for a JBL Go 3 speaker that can be purchased with a combination of Euros and loyalty points, along with a slider to adjust the payment mix.
A NeoDay loyalty program UI showing a 'Silver Member' tier with 700 out of 1000 points, along with a list of benefits including a birthday gift, early sales access, and a 10% discount

Our digital membership card software is valued

Need a sales boost next week? Launching a new collection? NeoDay makes it easy to run bonus point campaigns that spotlight specific products, actions, or timeframes. You can give customers a reason to engage now, not later.

With NeoDay, a simple scan of the digital membership card can apply active vouchers, coupons, and discounts automatically. No codes, no hassle. Just one smooth journey that makes checkout effortless and leaves customers with a lasting sense of value.

These capabilities might surprise you as well

NeoDay Loyalty Points Icon

Loyalty points

Reward and retain customers with a flexible points system—fully customizable for earning, redeeming, and driving loyalty behaviors.

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Loyalty tiers

Loyalty tiers

Define custom rules per tier to tailor the experience. Users are motivated to stay active to maintain or advance their tier, unlocking better rewards.

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Reward shop

Reward shop

A Reward Shop where users redeem points for valued rewards—integrated with unlimited partners and PSPs for flexible, scalable fulfillment.

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Multi-currency

Multi-currency

Let users pay with real and loyalty currency—individually or combined. Drive value, increase flexibility, and offer deeper rewards.

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UniQodes

UniQodes

Identify and engage users with unique, scannable UniQodes—perfect for tracking activity, linking profiles, and triggering rewards.

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Coupons

Coupons

Distribute digital coupons via app, email, or POS—fully configurable in format and logic, and tailored for every user or campaign.

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Your loyalty card program up and running in just 10 weeks

Discuss your loyalty goals with one of our Certified Loyalty Experts.