Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
A tiered loyalty program members want to climb, and keep.
NeoDay is the loyalty platform for retailers and brands with stores. Base tiers on spend, visits or engagement and show progress in real time, live in as little as 10 weeks, without developers.
What it is
What is a tiered loyalty program?
A tiered loyalty program groups members into levels, such as Silver, Gold and Platinum, with better benefits at each step. Members climb by earning status points, which are never spent, and keep their tier by requalifying. With NeoDay you base tiers on spend, visits or engagement, and members see their progress in real time.
Levels, status rules and perks per tier, configured by your marketing team without a developer.
A tier card with status points, the next level and what it takes to get there, updated in real time.
Early access, vouchers and reward shop items that only a tier can claim, in store, in the app or by email.
Back office: tier rules
Silver from the first purchase
Gold from 1,000 status points
Platinum from 2,500 status points
Status based onSpend and visits
PublishLive in the app
Example tiers, set by marketing
NeoD.aiNeoD.ai suggests personal challenges that move a member towards the next tier. Your team approves them before they go out.
+18%visit frequency for Pathé All Stars membersPathé case+20%average spend per participant at La PlaceLa Place case+80%active users in the Texaco appTexaco case
What would a tier program mean for your stores?
Calculate business caseProgram results from public NeoDay case studies, not tier-only results. Each case describes its own campaign and period.
Controls
Tiered loyalty program features, built around your goal.
Pick what your tiers should achieve and see which controls do the work. You set the levels, what earns status and the perks yourself.
What should your tiers achieve?Pick a goal to see which building blocks fit.
Give your best members a status worth protecting.
Let status follow spend, so the next tier is one bigger basket away.
Count visits towards status: two more visits to Gold, this week.
Show tier, progress and perks on the member card in your app.
Fits this goalMembership card
Your own tiers
Your own levels, names, rules and styling, with a different card look per tier instead of bronze, silver and gold.
See membership card
Challenges
Status on any behaviour
Purchases, visits, completed challenges or high-margin categories can all count towards a tier.
See challenges
Fits this goalLoyalty points
Progress in real time
Every interaction, from points to coupons and challenges, updates tier progress across channels.
See loyalty points
Fits this goalReward shop
Perks per tier
Early access, priority service, events or rewards only a tier can claim.
See reward shopThe layered approach
Tiers are layer 1. Three more make the climb visible.
Status runs all year. Monthly milestones, weekly challenges and daily games give members something to do on the way to the next tier.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
Status that runs all year, so members always know which tier they are in and what the next one takes.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
How many tiers should a loyalty program have?
Three is usually right for a retailer, with a top tier that stays genuinely small. Research by Drèze and Nunes (2009) found that a bigger top tier felt less exclusive, while adding a lower tier strengthened the status of the members above it.
How do you set tier thresholds?
Start from your own member data: set the entry tier so most active members reach it and the top tier so only your most valuable members do. Count the behaviour you want more of, and review the thresholds as your program grows.
How should tier downgrades work?
Fairly and visibly. Warn members well before the end of the qualifying period and show what keeps their tier, for example "You are 120 status points from keeping Gold". Silent downgrades feel like a penalty.
Should tiers be based on spend or engagement?
It depends on your goal. Spend-based tiers reward your highest-value customers; engagement-based tiers also recognise frequent members with a modest basket. In NeoDay you can combine the two and weight each signal.
What is the difference between a points program and a tiered program?
Points are a currency members earn and spend, so they work like a discount. Tiers are status members earn and keep, so they work like recognition and access. Many strong programs run both: points for every visit, tiers for the members who matter most.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.