Award-winning Loyalty points
platform

Reward behavior and build loyalty

NeoDay’s loyalty points platform helps you reward customers in ways that feel meaningful while giving your team full control over how points are earned, tracked, and redeemed. From flexible rules, easy tiering to real-time syncing across channels,

A smiling young man holding his phone with NeoDay loyalty platform UI elements floating around him. One element shows '+100' points and another shows 'neo' with a loyalty currency balance of 300 points and a separate 'plus 50' bonus.

What is a loyalty points platform?

A loyalty points platform is the backbone of your rewards strategy. It tracks customer activity, turns it into points, and makes it easy for people to earn rewards they actually want. Whether they’re shopping online, referring friends, or engaging with your app, customers earn points that keep them coming back.

 

But the real value comes when those points are tied to a system that reflects your goals and adapts to how your customers behave.

A NeoDay loyalty program UI showing a 'Silver Member' tier with 700 out of 1000 points, along with a list of benefits including a birthday gift, early sales access, and a 10% discount
A smiling man looking at his phone while holding a coffee. Floating NeoDay loyalty platform UI elements show a '+100 Added' notification and a loyalty card with '300 +50' points.

Why businesses need a points reward system

Loyalty isn’t just about discounts. It’s about recognition, relevance, and building habits over time. When customers see value in every interaction, they’re far more likely to stay, because it will;

  • Encourage the behaviors that matter most
  • Make customers feel seen and valued
  • Deliver consistent experiences across channels
  • Personalize rewards based on individual journeys
  • Build stronger, longer-term relationships

What makes NeoDay loyalty points unique

NeoDay gives you real flexibility. It’s not just about tracking transactions, but about shaping loyalty to work for your brand. Did you know the platform provides an out-of-the-box Reward Shop where customers can spend both real-, and loyalty currency at the same time?

You’re in control

Want to reward purchases? Of course. Prefer to reward behaviors like downloading your app, writing a review, or completing a profile? You can. NeoDay lets you decide what earns points and how they can be redeemed, without being locked into templates.

A NeoDay loyalty platform UI showing a reward card for a JBL Go 3 speaker that can be purchased with a combination of Euros and loyalty points, along with a slider to adjust the payment mix.
A user interacting with the NeoDay loyalty platform on their phone, with visual elements showing an unlocked headphone reward and a progress bar

Campaigns that move the needle

Need a sales boost next week? Launching a new collection? Quickly set up bonus point campaigns that give customers an extra reason to shop. Double the points on a new product line to accelerate adoption, or reward shoppers who visit during slower weekdays with more points to spread out foot traffic. 

You can also create limited-time promotions around holidays or special events, so members know that buying within a certain period earns them more. By making it clear which products, actions, or dates unlock extra rewards, you keep engagement high and give customers a reason to act now.

Improved management of loyalty currencies

With NeoDay’s loyalty points platform, you’re not stuck with one type of points. Run a baseline currency for everyday earning, then add a temporary one that expires on a set date to create urgency. You decide how long points last and when they expire.

Currencies you can shape

Want to reward purchases? No problem. Prefer to reward behaviors like downloading your app, writing a review, or completing a profile? You can. NeoDay lets you decide what earns points and how they can be redeemed, without being locked into rigid templates.

A person holding a smartphone showing loyalty currency data and weekly login statistics from the NeoDay Loyalty app

These capabilities might surprise you as well

Loyalty tiers

Loyalty tiers

Define custom rules per tier to tailor the experience. Users are motivated to stay active to maintain or advance their tier, unlocking better rewards.

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Member card

Member card

Deliver a branded, scannable member card with tier-based variations and flexible formats—QR, barcode, or alphanumeric.

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Reward shop

Reward shop

A Reward Shop where users redeem points for valued rewards—integrated with unlimited partners and PSPs for flexible, scalable fulfillment.

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Multi-currency icon

Multi-Currency

Let users pay with real and loyalty currency—individually or combined. Drive value, increase flexibility, and offer deeper rewards.

Your loyalty points program

up and running in just 10 weeks

Discuss your loyalty goals with one of our Certified Loyalty Experts.