Transparent, high-value campaigns that drive anticipation & participation
NeoDay’s built-in lottery software gives brands the tools to run high-impact reward campaigns designed around excitement and control. Unlike quick-win formats, lotteries stretch engagement over time, letting users earn entries, build anticipation, and wait for results.
In a loyalty context, lottery software refers to a controlled system that manages user entries, reward pools, and winner selection for prize-based campaigns. Unlike instant-win formats, lotteries introduce suspense, turning passive waiting into part of the experience.
NeoDay’s system supports manual draw control, meaning back-office users can define how winners are selected, when draws happen, and how rewards are distributed. This ensures both transparency and compliance, critical for high-value rewards or campaigns in regulated industries.
A well-run lottery marketing campaign does more than hand out prizes, it creates emotional investment. As users accumulate entries through actions like purchases or app visits, they build a connection to the outcome. The anticipation becomes part of the reward.
This format is especially effective for:
When layered into your broader gamified rewards strategy, lotteries offer a high-stakes mechanic that complements everyday point earning and tier progression.
NeoDay’s lottery functionality is purpose-built for flexibility and governance. Marketers have full control over campaign logic: how entries are earned, what the prize structure looks like, and when winners are drawn. Crucially, each draw can be handled manually, ensuring compliance with promotional laws and internal guidelines.
Everything runs through the platform’s secure back office, where you can monitor participant numbers, entry sources, and reward fulfillment status in real time. Whether you’re offering one grand prize or multiple tiered incentives, the system supports precise setup, without code or external tools.
NeoDay’s lottery software is ideal for high-impact, event-based campaigns where anticipation drives action. For example, you might automatically enter Gold or Platinum-tier members into a quarterly milestone giveaway, adding a sense of exclusivity without extra effort.
During seasonal peaks, a “Holiday Jackpot” draw can turn every transaction into an entry, encouraging frequency. Or, use receipt uploads to trigger entry into a product-specific lottery, perfect for boosting attention on key SKUs. Each approach is fully configurable in the NeoDay back office, giving you compliance-ready execution and real-time visibility throughout the campaign.
Encourage buying a certain product multiple times. The number of times to be bought can depend on the segment a person is in.
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Spark excitement with time-limited win promotions that reward interaction. The chance to instantly win prizes keeps users coming back.
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Launch branded quizzes and surveys with customizable logic—designed to engage users and collect valuable insights.
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Drive daily engagement with a customizable reward calendar—unlock prizes, content, or offers based on user activity and timing.
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Boost participation by offering cashback rewards tied to purchases—configurable rules, payout methods, and value for your users.
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Design and launch campaign mechanics with our no-code Campaign Builder—perfect for those who don’t like IT-dependencies.
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Discuss your loyalty goals with one of our Certified Loyalty Experts.
