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Whitepaper Customer focus In today’s hyper-competitive business landscape, customer experience often sets top-performing companies apart. Truly customer-focused organizations aim to optimize every touchpoint, from initial contact to post-service. In this blog, we’ll explore the concept of customer-centricity, its impact on a company’s success, and how you can implement it in your own organization. What is […]

Whitepaper Customer data platform In today’s fast-evolving business landscape, effective management and analysis of customer data are essential. This is where a Customer Data Platform (CDP) becomes invaluable. A CDP enables organizations to gain a comprehensive view of their customers by collecting, organizing, and analyzing data from multiple sources. This leads to enhanced customer experiences

In today’s rapidly changing world, building a loyal customer base is more important than ever. But what is “loyalty marketing”?

In this constantly changing setting, establishing customer loyalty is not simply tied to points and discounts anymore. It’s all about building trust, identifying requirements, and forming significant relationships.

Customer loyalty has always been the cornerstone of successful retail. But how we cultivate that loyalty has undergone a fascinating transformation over the centuries. This blog post takes a journey through the evolution of retail loyalty programs, exploring its humble beginnings to its current, data-driven form.

In today’s rapidly changing world, building a loyal customer base is more important than ever. But what is “loyalty marketing”?

What is customer lifetime value and how can it be calculated? Customer lifetime value is an estimate of the total value a customer brings to your business.

Have you ever walked into a store and felt they knew exactly what you needed, even before you said anything? Or maybe you received an email from a company that offered exactly the one product you were looking for?

Customer value is important for any business. A good customer value assessment allows a company to better align itself with a customer’s wants and needs.

Whitepaper Customer profile Within marketing, understanding your customers is key. Understanding your customer and knowing who the customer is is critical to developing effective marketing strategies. To better identify the customer, the marketing tool customer profile is used. What it is and how to create it we tell you more in this blog. We also