As an FMCG supplier, you need to offer something extra to stay ahead of private labels without costing your business in price reductions. Short term activations like sales promotions and cashbacks briefly deliver increased sales, but fail to provide insight into your customers.
NeoDay’s UniQode bridges your offline product and your online touchpoints, offering unique insights into your campaign participation. Ask for an opt-in to get to know your customer and stay in touch. This presents the best opportunity to influence their purchasing habits and withstand the decreasing reach of your ATL campaigns and the increasing power of the (online) retailer. Bring your customers from off trade to on trade or even engage them with a long-term loyalty platform to increase both penetration and repeat purchases.
NeoDay takes the technical work off your hands and offers the possibility of fast, flexible and scalable shopper activation.
Use creative loyalty solutions to identify your customers and incite them to keep coming back to your shop.
Increase brand loyalty with next-level campaigning, without the need for code or third parties for implementation.
Employ innovative means to fight market challenges, like electric cars and changing customer needs.
Entertain and engage your audience through powerful gamified campaigns, perfectly suited to your industry.