Data

Businesses that have the most actionable customer insights have the biggest advantage in today’s world. Learn to understand your customer’s behavior so you can always be one step ahead.

neoday solution

Data as a goldmine

NeoDay’s campaigning software helps you understand your customer’s behavior. It can inform you on the best actions to take with those insights, and capitalize on that data. Hundreds of millions of interactions create actionable insights that are visible in dashboards and used by algorithms to create improved campaigns. Let go of one-size-fits-all campaigning and cater to today’s consumer’s high expectations on relevant and personal experiences.
Zero party data

Zero-party data

The most valuable form of information; and your customers willingly give this to you. Strive to make each interaction mutually valuable. Leverage acquired data to create a relevant and personalized journey and make every experience count.

First-party data

Untargeted ATL marketing efforts will never have the same reach as they had before. By gaining in-depth insights into your customers, you can develop a personalized approach which is far more effective. Monitor their campaign behavior and use your insights to make their future experience even better.
First party data
First party data

dashboarding

At NeoDay, we recognize the importance of being able to access and analyze data in a timely and efficient manner. That’s why we offer a powerful dashboarding tool that allows you to view and analyze all of your marketing campaign data in one place. Our dashboards are customizable and user-friendly, allowing you to drill down into specific data points and track key metrics in real-time.

 

With this tool, you can gain valuable insights into the performance of your campaigns and make informed decisions to drive loyalty and engagement with your customers. Our dashboarding tool is an essential part of our platform, helping you to optimize your marketing efforts and drive success.

Handled with care

NeoDay’s software and working method are fully compliant with the General Data Protection Regulation (GDPR). Under the GDPR, natural persons (known as Data Subjects) have rights towards the data controller regarding information that is collected on them. These rights include the right of access (asking for information on which of their personal data are being processed, how and why), as well as the right to rectification, the right to restriction of processing and the right to erasure of personal data (‘right to be forgotten’).

 

In the event NeoDay databases store personal data (any information relating to an identifiable natural person), we have implemented a default set of retention periods to make sure that data aren’t stored for longer than they are necessary or justified within GDPR regulations.

 

With security by design as one of our founding principles,

you can rest assured your customer data is handled securely and with care

Handle with care

Ready to let go of one-size-fits-all campaigning and create actionable insights?

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