Welcome to our loyalty blog

Discover thought leadership, practical strategies, and the latest trends shaping loyalty marketing. Whether you're optimizing an existing program or exploring new ways to engage your customers, you'll find actionable content, expert perspectives, and real-world examples to support your journey. All written with purpose—and passion—by loyalty marketing professionals at NeoDay.

 

Frame 49851 (24)
Influence buying behavior and boost conversions
Influence buying behavior and boost conversions

Influence buying behavior and boost conversions

Understanding what motivates customers to make a purchase goes beyond product features or pricing. Businesses that strategically influence buying beha …

Oct 31, 2025 2:08:12 PM 6 min read
Influence customer behavior: how to understand and shape buying decisions
Influence customer behavior: how to understand and shape buying decisions

Influence customer behavior: how to understand and shape buying decisions

Understanding how to influence customer behavior is important in today’s competitive market, giving brands a long-term advantage by disclosing what cu …

Oct 24, 2025 10:09:01 AM 9 min read
Increase brand loyalty with these powerful customer strategies
Man smiling while shopping

Increase brand loyalty with these powerful customer strategies

If you want to increase brand loyalty, you’re not alone. In today's competitive market, it's a must for businesses. This blog explains what brand loya …

Oct 17, 2025 11:00:44 AM 8 min read
Customer experience optimization explained: tools, tips, and trends

Customer experience optimization explained: tools, tips, and trends

Learn what customer experience optimization is and why it's important for your business, with proven tools, tips, and trends for long-term growth.

Sep 15, 2025 9:00:00 AM 8 min read
NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail
NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail

NeoDay named an IDC Innovator for Experiential Loyalty with Measurable ROI in Retail

We’re thrilled to announce that NeoDay has been recognized as an IDC Innovator in the report “IDC Innovators: Experiential Loyalty with Measurable ROI …

Sep 8, 2025 5:01:05 PM 2 min read
NeoDay Recognized in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025
NeoDay has been recognized in Everest Group’s 2025 Loyalty Platform PEAK Matrix® Assessment

NeoDay Recognized in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025

We’re proud to share that NeoDay has been recognized in the Loyalty Platform PEAK Matrix® Assessment 2025 by Everest Group, part of its Marketing and …

Aug 27, 2025 9:29:03 AM 2 min read
Why gamification loyalty programs are winning over customers
Gamification is winning over

Why gamification loyalty programs are winning over customers

Gamification loyalty programs are redefining how brands build customer relationships.Instead of just giving points or discounts, these programs add en …

Aug 1, 2025 9:29:02 AM 7 min read
Gamification business: how to boost engagement and results
Gamification business: how to boost engagement and results

Gamification business: how to boost engagement and results

Gamification business strategies are no longer a novelty; they're quickly becoming a must-have.Adding game-like features to everyday tasks can get rea …

Jul 25, 2025 9:12:22 AM 9 min read
NeoDay named in Forrester’s "The Loyalty Platforms Landscape, Q3 2025"
NeoDay recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors

NeoDay named in Forrester’s "The Loyalty Platforms Landscape, Q3 2025"

We’re excited to announce that NeoDay has been named in Forrester’s newly released report, The Loyalty Platforms Landscape, Q3 2025, authored by John …

Jul 21, 2025 9:08:47 AM 2 min read
Why gamification marketing is your next competitive edge
Why gamification marketing is your next competitive edge

Why gamification marketing is your next competitive edge

Learn how gamification marketing drives engagement, conversions, and loyalty through interactive brand experiences with real examples and get practica …

Jul 18, 2025 1:39:07 PM 7 min read