Increasing sales in Retail & Bars with Heineken Biertegoed
Driving retail sales while increasing bar traffic
Heineken, a leading beer brand in the Netherlands, faced two major challenges: increasing retail sales while driving more foot traffic to bars. With no direct control over bar spaces, they lacked the ability to connect directly with consumers and influence their choices. Heineken needed an innovative solution to gather data, build a stronger consumer connection, and ultimately strengthen brand preference, helping them stand out against competing brands in bars.
From problem to results
The problem
Heineken needed to increase retail sales and bar visits while maintaining brand loyalty in a competitive market.
The solution
NeoDay helped launch Heineken Biertegoed, a loyalty solution linking retail buys to bar redemptions with beer credits.
The results
The program boosted retail sales, increased bar traffic, and provided real-time consumer insights for Heineken.
Heineken Biertegoed loyalty solution
NeoDay developed the Heineken Biertegoed app, a digital platform that rewarded customers for purchasing Heineken products. The app allowed users to enter product codes and earn Beer Credits, which could be redeemed for draft beer at over 2,100 bars. This system incentivized retail purchases while increasing bar visits. By streamlining the process, NeoDay helped Heineken strengthen customer engagement and drive sales across both sectors.
Real-time data insights driving smarter strategies
NeoDay integrated real-time data tracking into the Biertegoed app, allowing Heineken to analyze consumer behavior. The system provided insights into purchase patterns, redemption locations, and customer preferences. This data enabled Heineken to optimize marketing strategies, personalize promotions, and improve engagement. With first-party data, Heineken strengthened customer relationships and increased repeat purchases.