Turn casual ticket
buyers into loyal
cinema fans
When the movies can’t deliver, loyalty can.
Cinemas today compete not just for attention, but for habits. NeoDay gives you the tools to build deeper loyalty, turning one-time visits into recurring experiences.
With gamified moments like Shake & Win, targeted Food & Beverage challenges, and milestone rewards tailored to each guest’s journey, NeoDay nudges movie fans to spend more, explore more, and come back more often. Whether it’s unlocking a new tier, upgrading their seat, or scanning a poster across town, every interaction becomes part of a connected experience. Before, during, and after the credits roll.
They watch more, spend more,
come back for more...
Fill more seats, more often
NeoDay turns visits into habits. With personalized challenges and milestone rewards, each trip to the cinema feels purposeful, making customers more likely to return.
Maximize spend per guest
Boost high-margin sales by encouraging repeat food & beverage purchases. Timed challenges and smart geo-suggestions nudge guests to buy more.
Keep members active between visits
Keep your brand top of mind with interactive challenges, quizzes, and reward calendars. Give customers a reason to stay in the app and surprise them with moments of delight.
A Customer Journey
After their casual stop at your station, whether they fuel up or grab a quick coffee, drivers receive a simple, motivating reward such as a physical scratch card or a “Download the app for a treat” prompt at the forecourt. These early moments matter: they show customers that choosing your station comes with benefits, even though their fuel needs or travel routes don’t change. This invitation encourages them to download the app, identify themselves, and begin earning value right away.
Once customers are in the app, they discover simple, motivating mechanics designed around the forecourt items that matter most; coffee, sandwiches, and other high-margin products. Punch cards help them see that they’re just a couple of visits away from a reward, nudging them to add something extra during their stop or EV charging time. These types of challenges also highlight relevant shop categories, making it easier for customers to choose a store the items they already enjoy.
As drivers continue to choose your station, they progress through milestone campaigns or challenges that unlock fuel-focused benefits, such as incentives for premium fuel, better value at the pump, or fuel-linked rewards tied to consistent visits. By clearly showing progress and earned benefits, loyalty becomes tangible and worth maintaining. These mechanics don’t aim to change how much fuel customers buy overall, but they do influence where they fill up and encourage a stronger preference for premium fuel options at your station.
When a customer hasn’t visited for a while, NeoDay helps identify drop-offs through visit gaps and churn-risk signals. Your team can then trigger win-back campaigns that resonate, such as a personalised shop offer, you know they enjoy. These perks feel intentional rather than generic, giving customers a compelling reason to return to your pumps instead of a competitor’s. For drivers, it’s a reminder that your station rewards their time and habits. For your business, it’s a margin-friendly way to re-engage customers and bring them back into the forecourt routine.
After purchasing a casual ticket, the customer receives a physical coupon or promo card with an incentive to download the app and join the loyalty program. It bridges their offline visit with an ongoing digital relationship.
Once in the app, customers are encouraged to increase their F&B purchases through relevant, rewarding moments. Challenges like completing a classic combo, trying a new product, or earning bonuses for certain F&B purchases make upsells worth it for the customer. These smart nudges turn small upgrades into habits customers enjoy.
Once you have more customer data, you can use each guest’s visit history to trigger smart, personalised challenges. This might mean offering a challenge they’re likely to participate for bonus points or inviting them to continue a themed movie streak they enjoy. These tailored incentives motivate return visits and build long-term engagement.
As members return to the cinema and use your app, they unlock new milestones and fun surprise-and-delight moments. They can Shake and Win rewards for treats like popcorn, or access exclusive perks such as an IMAX upgrade. This keeps the experience fresh, rewarding, and encourages them to build lasting habits with your cinema.
With segmented outreach you can re-engage inactive users and bring members back with campaigns that offer more than just discounts. Think access to premieres, or next-gen cinema experiences. You can also run local campaigns to address location-specific needs. The result is personalised nudges that feel special, not salesy, and help you reconnect with your audience in a meaningful way.
See NeoDay in your
own look & feel
Frequently asked questions
These are the most commonly asked questions about NeoDay.
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The NeoDay SDK allows cinemas to seamlessly integrate a full-featured loyalty program into their existing mobile apps or websites, whether on iOS, Android, or web. It enables native integration of loyalty elements like points, tiers, rewards, digital coupons, and gamified experiences such as scratch cards or stamp cards. All business logic like earning rules, redemption flows, and campaign triggers, is managed centrally in the NeoDay back office, so the SDK handles only the presentation layer.
For cinemas, this means the loyalty experience can be tightly connected to ticketing and POS systems, with rewards triggered by purchases or specific behaviors (e.g. buying a certain genre or attending off-peak showtimes). The SDK components are fully brandable to match the cinema's design system, and security is enterprise-grade, with ISO 27001 certification ensuring safe handling of customer data. Once set up, most campaigns and user experiences can be updated without needing developer intervention, reducing maintenance overhead and enabling rapid rollout of new promotions.
NeoDay is designed for rapid deployment. Thanks to its modular architecture, pre-configured mechanics (like points, tiers, and digital coupons), and flexible integrations with CRM, POS, and e-commerce systems, you can go live in just 10 weeks, not months. Whether you’re starting from scratch or migrating from another provider, NeoDay’s streamlined onboarding and campaign builder tools accelerate setup while keeping your team in control.
NeoDay is built to be powerful, even for teams of one. Its intuitive back-office gives you full control to launch, manage, and optimize campaigns without requiring a large team or technical expertise. Whether you’re setting up a tiered program, configuring gamified promotions, or tracking campaign results, it’s all streamlined so one person can do the work of many.
And you’re never on your own, our dedicated Customer Success Management (CSM) team is here to support you with onboarding, strategic advice, and hands-on guidance whenever needed. You get the flexibility to run your program independently, with expert backup whenever you want it.
Yes. Loyalty rules can be triggered by ticket purchases, food and beverage spend, or a combination of both, allowing you to reward the full cinema experience, not just attendance. Rewards and coupons are delivered digitally and redeemed at the cinema using QR codes or barcodes at the POS. All redemption rules, such as valid showtimes, specific movies, or eligible concession items, are fully configurable in the back office.