Food Retail: Turn casual shoppers to loyal customers
Stores that survive convenience
Omnichannel customers spend more, visit more, and stay loyal longer. NeoDay gives you a no-code platform that unlocks that value in just 10 weeks.
With personalized and relevant incentives, you can nudge customers to spend more with you and choose you even when another store is closer. Challenges like “Fill your fruit basket this week for a special fruit discount,” instant-win moments at checkout featuring a favourite product, and behaviour-based challenges tied to visits or specific product categories turn every trip into something rewarding.
Whether they scan the app in-store, complete milestones, or return because of a well-timed reward, your shoppers stay active and engaged across every channel.
Reward better. Earn better.
Bigger baskets
Personalized challenges and smart upsells encourage shoppers to build fuller baskets by making small add ons rewarding. Like “Add one more product to your weekly essentials and get a small perk.” Timely nudges guide customers toward bigger, better baskets.
More store visits
Weekly missions and habit-building challenges bring shoppers back more often without feeling forced. Like “Visit twice this week to unlock a small reward.” NeoDay uses timely in-app moments to keep customers returning to your store.
Higher category lift
Segmented offers boost key aisle sales by steering shoppers toward items they already tend to buy. For example, “Buy from fresh categories this week and earn a bonus.” These nudges lift higher margin categories by matching natural buying habits.
A Customer Journey
After their casual stop at your station, whether they fuel up or grab a quick coffee, drivers receive a simple, motivating reward such as a physical scratch card or a “Download the app for a treat” prompt at the forecourt. These early moments matter: they show customers that choosing your station comes with benefits, even though their fuel needs or travel routes don’t change. This invitation encourages them to download the app, identify themselves, and begin earning value right away.
Once customers are in the app, they discover simple, motivating mechanics designed around the forecourt items that matter most; coffee, sandwiches, and other high-margin products. Punch cards help them see that they’re just a couple of visits away from a reward, nudging them to add something extra during their stop or EV charging time. These types of challenges also highlight relevant shop categories, making it easier for customers to choose a store the items they already enjoy.
After a few visits, NeoD.ai can understand customer patterns; what they buy at the forecourt, how often they stop, and which incentives work best. With this insight, you can trigger timely, personalized challenges. Whether it’s a gamified challenge for their favorite products or a milestone campaign like “Visit 4 times this month for a special discount.” These targeted moments remind customers that choosing your station delivers ongoing value. Instead of relying on proximity alone, you drive return visits through relevancy and anticipation, keeping your brand top-of-mind on their regular routes.
As drivers continue to choose your station, they progress through milestone campaigns or challenges that unlock fuel-focused benefits, such as incentives for premium fuel, better value at the pump, or fuel-linked rewards tied to consistent visits. By clearly showing progress and earned benefits, loyalty becomes tangible and worth maintaining. These mechanics don’t aim to change how much fuel customers buy overall, but they do influence where they fill up and encourage a stronger preference for premium fuel options at your station.
When a customer hasn’t visited for a while, NeoDay helps identify drop-offs through visit gaps and churn-risk signals. Your team can then trigger win-back campaigns that resonate, such as a personalised shop offer, you know they enjoy. These perks feel intentional rather than generic, giving customers a compelling reason to return to your pumps instead of a competitor’s. For drivers, it’s a reminder that your station rewards their time and habits. For your business, it’s a margin-friendly way to re-engage customers and bring them back into the forecourt routine.
A shopper purchases your product during their weekly shop. On-pack codes or receipt scanning prompt them to scan for a reward or prize. This simple step turns a routine purchase into a direct brand interaction, bringing casual buyers into active campaigns without retailer involvement.
Once shoppers have scanned their first code, NeoDay can guide them towards challenges or multi-buy milestones that you choose. A themed campaign might reward scanning three different products or completing a category challenge within a set timeframe. These mechanics push shoppers to add more items to their basket, not because of broad discounts, but because the goals feel achievable, the journey is fun and the prizes are relevant.
FMCG brands rarely see their end consumers directly, but every scan, entry or interaction tells a story. By providing a clear campaign interface, whether as a branded webpage or standalone digital environment, NeoDay captures real behavioural signals tied to actual purchases. Each interaction helps brands understand how often shoppers engage, when they return, and which mechanics motivate them most. This creates a practical, campaign-driven way to learn from customers, without relying on retailer systems or intrusive data capture.
Challenge-based campaigns give shoppers clear reasons to come back and buy again. Whether it’s completing a set number of scans with certain products or taking part in a challenge available for a limited time, these mechanics turn repeat buying into a simple, rewarding goal. As customers work toward rewards or extra win chances, brands benefit from more predictable purchase frequency and sustained engagement throughout the campaign period, driven by behaviour, not assumptions.
When sales naturally dip or a quieter period arrives, NeoDay lets FMCG brands quickly launch targeted campaigns to reignite activity. A bonus entry for scanning a new pack, a short seasonal challenge, or a limited-time prize moment can instantly lift attention and drive repeat purchases, all without needing the retailer’s involvement. These flexible campaign boosts allow you to stimulate demand whenever needed, keeping shoppers engaged and purchasing throughout the entire year, not just during peak seasons.
When a shopper hasn’t visited for a while, NeoDay helps your team identify them through churn‑risk insights and visit‑gap data. Once configured, your win‑back journeys can automatically trigger personalized challenges, like “Restock your favorites this week” or a tailored category challenge, based on the rules you’ve set. These nudges feel relevant and intentional, helping you reconnect with customers in a margin‑friendly way.
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Frequently asked questions
These are the most commonly asked questions about NeoDay.
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The NeoDay SDK integrates loyalty features directly into your existing food retail app or web experience. It connects with POS and e-commerce systems to track purchases, issue points or stamps, and validate rewards in real time. All campaign logic is managed centrally, while branding and layouts remain customizable. The SDK operates within an ISO 27001–certified security environment, and after initial integration, marketing teams can manage most loyalty activities without ongoing development work.
NeoDay is designed for rapid deployment. Thanks to its modular architecture, pre-configured mechanics (like points, tiers, and digital coupons), and flexible integrations with CRM, POS, and e-commerce systems, you can go live in just 10 weeks, not months. Whether you’re starting from scratch or migrating from another provider, NeoDay’s streamlined onboarding and campaign builder tools accelerate setup while keeping your team in control.
Yes. Loyalty actions can be triggered across physical stores and digital channels, ensuring customers earn points, stamps, or rewards whether they shop in-store or online. Offers, rewards, and challenges can also be personalized based on purchase behavior, visit frequency, or engagement history, helping increase relevance and consistency without manual segmentation.
NeoDay is ISO 27001 certified, which means it adheres to internationally recognized standards for information security management. The platform secures customer data across access, storage, and integration points. It also supports enterprise-grade features like OAuth2 and SSO for secure authentication and provides detailed activity monitoring and secure data exports for transparency and governance.