Scale FMCG sales beyond retail barrier
Make every purchase,
a reason to return
FMCG brands face a unique challenge: shoppers buy your product everywhere, yet your ability to build loyalty is limited by fragmented retail systems and low consumer involvement with your campaigns.
NeoDay gives FMCG marketers a direct path to engagement through simple, scalable mechanics like on-pack codes, digital challenges and controlled prize moments, without relying on retailer integrations, execution or app downloads.
With scan-to-win, receipt validation and loyalty challenges, NeoDay helps FMCG brands drive penetration, frequency and basket size, with complete control over fraud, rewards and reporting.
Get to know your customer
Know your customer
FMCG brands can’t rely on retailer systems to build loyalty, yet still need to understand their buyers. NeoDay bridges that gap with on-pack codes and receipt validation, connecting shoppers directly to brand-led campaigns in a simple, scalable way, without retail dependence.
Purchase frequency
Time-bound digital challenges and gamified mechanics like Spin-the-Wheel encourage repeat scanning and more frequent buying. Because these campaigns are simple to create and digital-first, brands can run frequent, thematic bursts that keep products top-of-mind.
Penetration
On-pack codes, instant-win rewards and short campaign mechanics motivate more shoppers to buy at least once, giving brands broad reach without retailer dependency. Seasonal or themed promotions help attract new households and expand category participation.
A Customer Journey
A shopper purchases your product during their weekly shop. On-pack codes or receipt scanning prompt them to scan for a reward or prize. This simple step turns a routine purchase into a direct brand interaction, bringing casual buyers into active campaigns without retailer involvement.
Once shoppers have scanned their first code, NeoDay can guide them towards challenges or multi-buy milestones that you choose. A themed campaign might reward scanning three different products or completing a category challenge within a set timeframe. These mechanics push shoppers to add more items to their basket, not because of broad discounts, but because the goals feel achievable, the journey is fun and the prizes are relevant.
FMCG brands rarely see their end consumers directly, but every scan, entry or interaction tells a story. By providing a clear campaign interface, whether as a branded webpage or standalone digital environment, NeoDay captures real behavioural signals tied to actual purchases. Each interaction helps brands understand how often shoppers engage, when they return, and which mechanics motivate them most. This creates a practical, campaign-driven way to learn from customers, without relying on retailer systems or intrusive data capture.
Once you have more customer data, you can use each guest’s visit history to trigger smart, personalised challenges. This might mean offering a challenge they’re likely to participate for bonus points or inviting them to continue a themed movie streak they enjoy. These tailored incentives motivate return visits and build long-term engagement.
When sales naturally dip or a quieter period arrives, NeoDay lets FMCG brands quickly launch targeted campaigns to reignite activity. A bonus entry for scanning a new pack, a short seasonal challenge, or a limited-time prize moment can instantly lift attention and drive repeat purchases, all without needing the retailer’s involvement. These flexible campaign boosts allow you to stimulate demand whenever needed, keeping shoppers engaged and purchasing throughout the entire year, not just during peak seasons.
After a casual shopping moment in-store, customers receive a welcome reward, such as a physical coupon at the at the cash register or an instant win moment like ”Download for a free product”. This invites them to download your app and join your loyalty program, turning an everyday grocery trip into the start of a data-rich, high-retention relationship.
Once shoppers have scanned their first code, NeoDay can guide them towards challenges or multi-buy milestones that you choose. A themed campaign might reward scanning three different products or completing a category challenge within a set timeframe. These mechanics push shoppers to add more items to their basket, not because of broad discounts, but because the goals feel achievable, the journey is fun and the prizes are relevant.
FMCG brands rarely see their end consumers directly, but every scan, entry or interaction tells a story. By providing a clear campaign interface, whether as a branded webpage or standalone digital environment, NeoDay captures real behavioural signals tied to actual purchases. Each interaction helps brands understand how often shoppers engage, when they return, and which mechanics motivate them most. This creates a practical, campaign-driven way to learn from customers, without relying on retailer systems or intrusive data capture.
Challenge-based campaigns give shoppers clear reasons to come back and buy again. Whether it’s completing a set number of scans with certain products or taking part in a challenge available for a limited time, these mechanics turn repeat buying into a simple, rewarding goal. As customers work toward rewards or extra win chances, brands benefit from more predictable purchase frequency and sustained engagement throughout the campaign period, driven by behaviour, not assumptions.
Challenge-based campaigns give shoppers clear reasons to come back and buy again. Whether it’s completing a set number of scans with certain products or taking part in a challenge available for a limited time, these mechanics turn repeat buying into a simple, rewarding goal. As customers work toward rewards or extra win chances, brands benefit from more predictable purchase frequency and sustained engagement throughout the campaign period, driven by behaviour, not assumptions.
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Frequently asked questions
These are the most commonly asked questions about NeoDay.
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Yes. NeoDay offers SDK and integration options that allow FMCG brands to embed campaign mechanics directly into their existing website or app. This means shoppers can scan codes, upload receipts, join challenges and claim rewards within an environment you already control. For brands without an existing platform, NeoDay can also provide a standalone campaign interface. This flexibility lets FMCG teams choose the setup that best fits their digital maturity, while keeping campaigns scalable, secure and retailer-independent.
NeoDay uses challenges, instant-win mechanics and time-limited campaigns to give shoppers clear reasons to buy again within a defined period. These mechanics create predictable frequency lifts during campaign windows.
Yes. NeoDay supports both on-pack codes and secure receipt scanning (OCR) to validate real purchases. This ensures campaigns are efficient, fraud-resistant and independent of retailer integrations.
NeoDay uses validation logic, scan limits and behaviour-based controls to detect suspicious activity. This protects campaign budgets, ensures prizes reach real shoppers and maintains trust in the experience.