Grow the Forecourt.
Win the Stop.
Create a forecourt moment they actively choose
Margins on fuel are tight, and connecting pump, POS and shop systems can be complex. Today, the real profit comes from the forecourt experience, the coffee they grab, the sandwich they pick up, or the 25 minutes they spend charging their EV. NeoDay helps fuel retailers make the most of these moments with fully integrated loyalty, smart rewards, and gamified experiences that fit naturally into every stop.
Whether it’s a driver choosing your station because they know a Scratch Card awaits, a commuter filling their coffee punch card on the way to work, or an EV customer browsing snacks after receiving a targeted in-app offer, NeoDay helps you increase share of tank, grow basket size, and motivate premium fuel choices.
More visits. More fill-ups.
Share of tank
Incentives such as stamp cards, scratch cards, and lotteries give customers reasons to choose your station over a closer competitor. Loyalty-led incentives “lure them in” and make your brand the preferred fuel stop.
Forecourt basket size
Punch cards, milestone campaigns and in-store rewards motivate customers to add more to their basket; especially on high-margin forecourt items like coffee and snacks. Because they see rewards build fastest in the shop, they naturally spend more per visit.
Premium fuel penetration
Tier benefits and targeted incentives give customers clear reasons to choose premium fuels. By rewarding these higher-value choices, you lift premium fuel penetration and margin, without needing to change total fuel consumption.
A Customer Journey
After their casual stop at your station, whether they fuel up or grab a quick coffee, drivers receive a simple, motivating reward such as a physical scratch card or a “Download the app for a treat” prompt at the forecourt. These early moments matter: they show customers that choosing your station comes with benefits, even though their fuel needs or travel routes don’t change. This invitation encourages them to download the app, identify themselves, and begin earning value right away.
Once customers are in the app, they discover simple, motivating mechanics designed around the forecourt items that matter most; coffee, sandwiches, and other high-margin products. Punch cards help them see that they’re just a couple of visits away from a reward, nudging them to add something extra during their stop or EV charging time. These types of challenges also highlight relevant shop categories, making it easier for customers to choose a store the items they already enjoy.
After a few visits, NeoD.ai can understand customer patterns; what they buy at the forecourt, how often they stop, and which incentives work best. With this insight, you can trigger timely, personalized challenges. Whether it’s a gamified challenge for their favorite products or a milestone campaign like “Visit 4 times this month for a special discount.” These targeted moments remind customers that choosing your station delivers ongoing value. Instead of relying on proximity alone, you drive return visits through relevancy and anticipation, keeping your brand top-of-mind on their regular routes.
As drivers continue to choose your station, they progress through milestone campaigns or challenges that unlock fuel-focused benefits, such as incentives for premium fuel, better value at the pump, or fuel-linked rewards tied to consistent visits. By clearly showing progress and earned benefits, loyalty becomes tangible and worth maintaining. These mechanics don’t aim to change how much fuel customers buy overall, but they do influence where they fill up and encourage a stronger preference for premium fuel options at your station.
When a customer hasn’t visited for a while, NeoDay helps identify drop-offs through visit gaps and churn-risk signals. Your team can then trigger win-back campaigns that resonate, such as a personalised shop offer, you know they enjoy. These perks feel intentional rather than generic, giving customers a compelling reason to return to your pumps instead of a competitor’s. For drivers, it’s a reminder that your station rewards their time and habits. For your business, it’s a margin-friendly way to re-engage customers and bring them back into the forecourt routine.
After their casual stop at your station, whether they fuel up or grab a quick coffee, drivers receive a simple, motivating reward such as a physical scratch card or a “Download the app for a treat” prompt at the forecourt. These early moments matter: they show customers that choosing your station comes with benefits, even though their fuel needs or travel routes don’t change. This invitation encourages them to download the app, identify themselves, and begin earning value right away.
Once customers are in the app, they discover simple, motivating mechanics designed around the forecourt items that matter most; coffee, sandwiches, and other high-margin products. Punch cards help them see that they’re just a couple of visits away from a reward, nudging them to add something extra during their stop or EV charging time. These types of challenges also highlight relevant shop categories, making it easier for customers to choose a store the items they already enjoy.
After a few visits, NeoD.ai can understand customer patterns; what they buy at the forecourt, how often they stop, and which incentives work best. With this insight, you can trigger timely, personalized challenges. Whether it’s a gamified challenge for their favorite products or a milestone campaign like “Visit 4 times this month for a special discount.” These targeted moments remind customers that choosing your station delivers ongoing value. Instead of relying on proximity alone, you drive return visits through relevancy and anticipation, keeping your brand top-of-mind on their regular routes.
As drivers continue to choose your station, they progress through milestone campaigns or challenges that unlock fuel-focused benefits, such as incentives for premium fuel, better value at the pump, or fuel-linked rewards tied to consistent visits. By clearly showing progress and earned benefits, loyalty becomes tangible and worth maintaining. These mechanics don’t aim to change how much fuel customers buy overall, but they do influence where they fill up and encourage a stronger preference for premium fuel options at your station.
When a customer hasn’t visited for a while, NeoDay helps identify drop-offs through visit gaps and churn-risk signals. Your team can then trigger win-back campaigns that resonate, such as a personalised shop offer, you know they enjoy. These perks feel intentional rather than generic, giving customers a compelling reason to return to your pumps instead of a competitor’s. For drivers, it’s a reminder that your station rewards their time and habits. For your business, it’s a margin-friendly way to re-engage customers and bring them back into the forecourt routine.
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Frequently asked questions
These are the most commonly asked questions about NeoDay.
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The NeoDay SDK empowers petrol retailers to integrate a robust, branded loyalty experience directly into their mobile app or website, across iOS, Android, or web. This includes core loyalty features such as points accrual, tier progression, digital coupons, and gamified promotions like stamp cards or reward calendars. All logic, such as how points are earned at the pump or in-store, is centrally configured in the NeoDay back office, allowing seamless updates without developer redeployments.
For fuel retail, the SDK is designed to integrate with existing POS and forecourt systems. This means loyalty rewards can be triggered by fuel purchases, convenience store transactions, or specific buying behaviors (e.g. premium fuel upsells, coffee combos). Visual components are fully customizable to match your brand guidelines, and NeoDay’s ISO 27001–certified infrastructure ensures customer data is managed securely.
NeoDay is built to integrate smoothly with POS, pump systems, and mobile payment solutions used in fuel retail. These integrations ensure that loyalty actions, like earning points, redeeming digital coupons, or unlocking tier benefits, can happen in real time during a transaction, without friction for the customer or cashier.
Absolutely. NeoDay’s gamification engine supports stamp cards (e.g., “Fuel 5 times, get 10% off”), reward calendars, scratch cards, and lotteries. These campaigns are especially effective in driving repeat visits and cross-sell behaviors, like encouraging fuel customers to also shop in-store or add a car wash.
Yes. NeoDay allows you to set advanced earning rules based on fuel type, volume, time of day, or payment method. For instance, customers can earn more points for purchasing premium fuel or for refueling during off-peak hours. This granularity helps retailers promote higher-margin products and balance forecourt traffic.