Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Coupon software that turns promotions into purchases
NeoDay is the loyalty platform for retailers and brands with stores. Create coupons, target them per segment and redeem them in store or online, live in as little as 10 weeks.
What it is
What is coupon software?
Coupon software lets you create digital coupons, send them to the right members and track what gets redeemed. Members claim a coupon in the app and redeem it in store or online. With NeoDay, marketing sets the offer, audience and end date in one back office, and coupons work alongside points, tiers and rewards.
Offer, value, code type and end date, set by your marketing team without a developer. Use generated codes or upload your own.
Deliver coupons to a segment, a tier or one campaign, so the offer is relevant and the timing is right.
Members redeem in store, in the app or online, and you see redemptions per campaign in real time.
Offer set by marketingNeoD.aiNeoD.ai suggests which coupon fits which member and when to send it. Your team approves it before it goes out.
35%redemption rate inside the Texaco appTexaco case2M+beers served with credits Heineken users earnedHeineken case+20%average spend per participant at La PlaceLa Place case
What would coupons mean for your stores?
Calculate business caseResults from public NeoDay case studies. Each case describes its own campaign and period.
Platform capabilities
Coupon software features, built around your goal.
Pick what you want to achieve and see which building blocks work with coupons. All of them run from one back office.
What should your coupons achieve?Pick a goal to see which building blocks fit.
Personal coupons say thanks to your best members.
Targeted coupons add one more item to the basket.
A coupon with an end date gives members a reason to return.
Coupons claimed in the app turn shoppers into known members.
Fits this goalMembership card
Redeem with a scan
Coupons redeem automatically when the member's card is scanned, in store or at the POS.
See membership card
Fits this goalLoyalty points
Coupons that earn
Members earn points on every purchase and spend them on coupons and rewards they value.
See loyalty points
Fits this goalReward shop
Coupons for points
Members spend points on products, perks and partner rewards, per segment and currency.
See reward shop
UniQodes
Codes that release a coupon
QR codes on products, receipts and posters that add points or release a reward.
See uniqodes
Milestone campaigns
A coupon as a milestone prize
Fixed-date goals that pay out a coupon or extra points when a member reaches a target.
See milestone campaigns
Insights and analytics
See what gets redeemed
Track coupon activity and redemption per campaign to see what drives purchases.
See insights and analyticsThe layered approach
Coupons are layer 1. Three more give them a reason.
Coupons are always on. On top of them, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
Coupons that run all year, so there is always an offer ready for the member who needs it.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
Can digital coupons use unique or pre-generated codes?
Yes. NeoDay supports both system-generated coupon codes and pre-uploaded codes, so you can run each campaign with the distribution and redemption setup you prefer.
Can digital coupons be combined with other loyalty features?
Yes. Coupons work alongside points, tiers and the reward shop, so one campaign can reward behavior in several ways and keep members coming back.
Can we run multiple coupon campaigns at the same time?
Yes. You configure and manage coupon promotions as part of your loyalty campaigns, with different offers, audiences and end dates running side by side.
Can coupons be targeted to specific customer groups?
Yes. Coupons can be delivered to a segment, a tier or a single campaign audience, so the offer is relevant to the member who receives it.
How do you prove that coupons add revenue?
Every campaign has a start and an end date, and its uplift is measured against a holdout group of members who do not get the coupon. You see what the coupon adds on top of normal sales.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.