UniQodes

Bridge the gap between digital and in-store action

NeoDay’s UniQodes turn a simple QR code into a powerful engagement tool. Each code is unique, secure, and fully trackable, giving brands a seamless way to connect digital campaigns with real-world activity. From in-store rewards to online activations, UniQodes make it easy to identify, reward, and learn from every customer interaction.

A NeoDay digital coupon with a unique QR code and a redemption code for use on a website

What are UniQodes?

UniQodes are individual QR or alphanumeric codes that can be scanned or entered to trigger a specific reward or action. Each one is tied to a unique customer journey — whether it’s redeeming a coupon, joining a campaign, or unlocking a challenge. With NeoDay, these codes integrate directly into your loyalty program, connecting engagement data across every touchpoint.

Man on phone looking at a coupon that they won via loyalty coupon software.
Man on phone winning a coupon for a speaker reward.

Loyalty QR codes that drive engagement

UniQodes bridge the gap between marketing and measurable results. They let you link physical touchpoints, like packaging or receipts, with digital experiences that drive retention. For customers, it’s a quick, satisfying way to participate. For brands, it’s real-time visibility into who’s engaging, where, and why.

With NeoD.ai – our powerful AI Engine – UniQodes become even more intelligent. The platform analyses scan behaviour to predict engagement peaks, recommend placement strategies, and identify high-performing channels. It helps you fine-tune campaigns in real time and maximise the impact of every code.

Bring digital engagement to life

 

For brands, UniQodes create a seamless bridge between digital engagement and in-store action, delivering real-time data on who interacts, where, and why. With flexible formats, built-in security, and deep integration with points, vouchers, and challenges, NeoDay helps you turn every scan into measurable loyalty growth and every interaction into a meaningful brand moment.

UniQodes turn simple QR or alphanumeric codes into powerful loyalty touchpoints. Each code is unique, secure, and fully connected to your loyalty ecosystem, allowing customers to earn points, redeem rewards, or join campaigns with a single scan.

A NeoDay app notification showing 'Congratulations!' and an image of a portable speaker, with a button to 'Claim your prize!'

End-to-end security and control

Each Uniqode is system-generated and tied to your campaign parameters, ensuring safe, traceable redemptions. You can prevent misuse while still keeping the experience frictionless for users.

Real-time tracking and insights

See where and when codes are scanned, what’s redeemed, and which campaigns perform best. With NeoDay’s analytics, you can monitor results live and optimise future activations.

Flexible formats for every use case

Use a Spin the Wheel mechanic to reward daily logins. Each day, users get one spin with a chance to win points, coupons, or exclusive perks, building consistent interaction and increasing app open rates without needing long-term tracking.

Integrated with your loyalty ecosystem

UniQodes link directly to points, vouchers, and challenges. A single scan can award points, trigger a reward, or update a member’s tier, keeping engagement fluid across channels.

These capabilities might surprise you as well

Punch card icon

Punch cards

Encourage buying a certain product multiple times. The number of times to be bought can depend on the segment a person is in.

Read more
Lotteries icon

Lotteries

Run high-value prize draws with full control—configure draw rules, timing, and winners directly from the back-office.

Read more
Surveys / Quizzes icon

Surveys / Quizzes

Launch branded quizzes and surveys with customizable logic—designed to engage users and collect valuable insights.

Read more
Rewards calendar icon

Reward calendar

Drive daily engagement with a customizable reward calendar—unlock prizes, content, or offers based on user activity and timing.

Read more
Cashback icon

Cashbacks

Boost participation by offering cashback rewards tied to purchases—configurable rules, payout methods, and value for your users.

Read more
Campaign builder icon

Campaign builder

Design and launch campaign mechanics with our no-code Campaign Builder—perfect for those who don’t like IT-dependencies.

Read more

What people ask about our loyalty QR codes

Edit Content

Yes. NeoDay automatically creates unique codes for each customer or action, giving you complete control and traceability.

Edit Content

Yes. Scanning a Uniqode can award points, activate a voucher, or complete a challenge, all in real time.

Edit Content

Yes. Scanning a Uniqode can award points, activate a voucher, or complete a challenge, all in real time.

Your loyalty points program

up and running in just 10 weeks

Discuss your loyalty goals with one of our Certified Loyalty Experts.