NeoDay Transact: Gamified Rewards Program

Boost engagement with NeoDay Transact, the second layer of successful loyalty. Award-winning gamification: win promotions, challenges, lotteries, and much more.

A composite image of NeoDay Transact UI elements, including an analytics card showing 'Weekly app visits: 2' and a 50% increase, a 'Shake it!' campaign notification, and buttons for image upload.

Gamified Rewards: The second layer of loyalty

Win promotions, games, gamification, gamified rewards programs… What’s the difference? Let’s start with the most important part: Influencing customer behavior and keep them coming back. Once your loyalty program is up and running with points, tiers, and rewards, it’s time to unlock the next layer of loyalty: increase engagement with gamified rewards.

NeoDay Transact transforms routine interactions into playful, goal-driven experiences that keep users coming back. From spin wheels, punch cards & lotteries, our gamified loyalty program fuels habit-building and emotional connection. Fully configurable, measurable, and designed to make loyalty feel rewarding.

A woman holding her phone and a coffee cup, with a 'Shake it!' notification and a UI element showing 'Weekly app visits: 2' with a 50% increase
A NeoDay mobile app interface showing customization options for a digital loyalty card, including a custom color palette and the ability to upload a background image.

Deploy your gamification seamlessly

Deliver loyalty experiences that look and feel like your own. Our gamified loyalty platform offers deep customization: visuals, interactions, and components can be tailored to match your brand identity across web, SDK integrations, or as a stand-alone app. Every gamification element is designed to blend effortlessly into your digital ecosystem, ensuring a consistent, premium user experience on iOS, Android, or web.

NeoDay Transact - Gamified Capabilities Overview

Campaign builder

Campaign builder

Design and launch campaign mechanics with our no-code Campaign Builder—perfect for those who don’t like IT-dependencies.

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Win promotions

Win promotions

Spark excitement with time-limited win promotions that reward interaction. The chance to instantly win prizes keeps users coming back.

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Challenges

Challenges

Challenges encourage consistent engagement. They create a sense of progression, reward commitment, and foster friendly competition.

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Milestones

Milestones

Motivate long-term engagement with milestone rewards—set goals based on actions, visits, or purchases, and celebrate user progress.

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Surveys / Quizzes

Surveys / Quizzes

Launch branded quizzes and surveys with customizable logic—designed to engage users and collect valuable insights.

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Reward calendar

Reward calendar

Drive daily engagement with a customizable reward calendar—unlock prizes, content, or offers based on user activity and timing.

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Lotteries

Lotteries

Run high-value prize draws with full control—configure draw rules, timing, and winners directly from the back-office.

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Punch cards

Punch cards

Encourage buying a certain product multiple times. The number of times to be bought can depend on the segment a person is in.

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Cashback icon

Cashbacks

Boost participation by offering cashback rewards tied to purchases—configurable rules, payout methods, and value for your users.

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The neod.ai platform showing user profiles for Emma Weaver and Ben Nolan, with predictions and churn risk analysis

NeoD.ai for gamified rewards

NeoD.ai adds intelligence to every layer of loyalty engagement. It personalizes gamified reward experiences in real time, adapts challenges to user behavior, and predicts what keeps them coming back. From optimizing paths to surfacing the right interaction at the right moment, NeoD.ai turns data into motivation—powering gamification and loyalty programs that feels intuitive, dynamic, and rewarding.

 

The AI evolution in gamification

Beyond real-time engagement, NeoD.ai strengthens how brands design gamified rewards programs. By surfacing behavioral insights, it enables loyalty teams to align campaign elements, like quizzes, challenges, and reward calendars with proven engagement drivers. These insights bring clarity to the strategic side of loyalty and gamification, helping marketers shape programs that resonate from the start.

(No-code) Campaign builder

NeoDay’s no-code Campaign Builder lets you create and configure gamified campaign mechanics—without developer input. From challenges to promotions, every element is visually managed through an intuitive interface, giving you full flexibility and speed to act on opportunities in real time.

 

Simplifying gamification management

Managing gamified campaigns in NeoDay’s campaign builder is easy. With NeoDay’s visual builder, marketers can launch and adjust rewards programs directly from the platform’s back office no development needed. This empowers teams to respond faster to customer trends, test new strategies, and keep their loyalty program fresh & interactive, without relying on technical teams.

A NeoDay Transact UI screen for adding a campaign title, with an image upload icon.
A woman on a subway looking at her phone, with NeoDay app notifications for a 'Shake it!' gamification campaign offering a speaker as a reward

Gamified win promotions

Drive repeat visits with engaging win-based gamification mechanics. Create instant excitement with interactive win mechanics like Spin the Wheel, Scratch Cards, Stamp Cards, Reward Calendars, Shake & Win and much more. These gamified rewards use pre-configured win moments to ensure fairness and legal compliance—customizable by date, frequency, and distribution. These engaging gamified touchpoints reward spontaneity, turning every interaction into a meaningful moment.

 

Make gamification work harder for loyalty

When layered thoughtfully into a gamified rewards program, win-based mechanics do more than entertain, they reinforce core loyalty objectives. Tactics like Shake & Win or Stamp Cards create emotional peaks that build habit loops and enhance retention. As part of a broader gamification and loyalty strategy, these mechanics turn passive users into engaged participants who return not just for points, but for the experience.

Surveys / Quizzes

Gather rich, zero-party data while keeping users actively engaged. Interactive quizzes and surveys feature multiple choice, ratings, and open-ended questions—ideal for capturing insights directly from your audience into the NeoDay platform. Use branching logic to tailor each journey and fully customize the design to reflect your brand, turning every response into a meaningful touchpoint.

 

Data collection meets gamification

When using a gamification loyalty program, data collection doesn’t have to disrupt the experience. NeoDay’s quiz and survey tools can make insight-gathering feel like it’s part of the reward journey. Whether used to personalize future campaigns or qualify users for exclusive offers, these tools bridge the gap between customer insight and interactive loyalty, making surveys a layer of your gamified rewards program.

A man on his phone taking a NeoDay survey about his favorite movie, with a notification showing he has earned 50 points.
A NeoDay loyalty platform UI element with two golden tickets and a hand icon, illustrating a progress bar for 'visit frequency' with three steps.

Challenges

Drive purposeful action with configurable gamified challenges that go beyond repetition. Perfect for task-based objectives like “Buy a cola,” “Visit a movie”, or “Engage with a campaign” challenges encourage users to complete diverse behaviors within a set timeframe. Each challenge can be customized with unique goals, durations, and gamified rewards—turning simple actions into engaging missions.

 

Set the challenge, and gamify it

Challenges are a powerful tool for loyalty, and even more impactful when part of a gamified rewards program. They bring structure, spark motivation, and give users a clear sense of progress. Whether you’re encouraging product trial or driving app engagement, NeoDay’s challenge engine helps brands embed meaningful goals within their gamification and loyalty programs.

Lotteries

Boost participation with high-impact campaigns. Configurable lotteries designed for larger-value rewards. Back-office users control draw parameters and manually select winners per prize—ensuring transparency and compliance. Ideal for big-ticket incentives or regulated markets, lotteries add anticipation and drive meaningful user participation.

 

Lotteries as a gamified loyalty driver

As part of a gamified rewards program, lotteries tap into the power of anticipation and perceived value. Unlike instant-win formats, they create momentum over time, building engagement as users check in, earn entries, and await results. This format complements other elements of gamification and loyalty programs by offering high-stakes excitement, perfect for milestone celebrations, seasonal events, or VIP-tier rewards.

A woman holding her phone and cheering, with floating NeoDay Transact UI elements showing a golden movie ticket and a gift box icon.
A user interacting with the NeoDay loyalty platform on their phone, with visual elements showing an unlocked headphone reward and a progress bar

Milestones

Celebrate progress and stretch performance with tiered milestone rewards. Unlike static goals, milestones escalate—e.g., “1 visit” → “3 visits” → “6 visits”—offering increasingly valuable rewards along the way. This progression motivates users to go further, building momentum and driving long-term engagement through a sense of achievement and growth.

 

Loyalty through gamified milestones

For brands, milestones offer a structured way to segment and reward behavior within a gamified rewards program. Whether tracking first-time engagement, frequency of purchase, or cross-category activity, they unlock targeted incentives that strengthen gamification and loyalty programs through progressive, data-driven engagement.

Stamp cards

Encourage frequent return visits with digital stamp cards that reward repeat behavior. Bring a familiar concept into the digital age with customizable stamp cards. Reward users for repeat actions—like purchases or check-ins—and let them unlock rewards after completing a set. Visually intuitive and easy to configure, stamp cards reinforce loyalty through clear, trackable progress.

 

Planning loyalty journeys with stamp cards

Stamp cards can act as modular building blocks within a gamified rewards program ideal for layering into specific campaigns or anchoring always-on loyalty mechanics. Their familiar format lowers the barrier to entry, making them perfect for onboarding new users or re-engaging lapsed ones. In gamification and loyalty programs, this mechanic serves as a tactical asset: not just rewarding behavior but shaping it. 

A young woman smiling while looking at her phone, with NeoDay app UI elements showing a stamp card loyalty program with a '3/5 stamps' progress bar.
A JBL portable speaker is shown inside a white rectangle with a rounded, purple door on the left.

Rewards calendar

Keep users coming back with a dynamic rewards calendar that unlocks surprises day by day. Whether it’s points, coupons, or entries into a lottery, each daily reward builds anticipation and encourages consistent engagement. Fully configurable by back-office users, it’s perfect for seasonal campaigns or momentum-driven loyalty bursts.

 

Design loyalty with gamified anticipation

What makes a rewards calendar so effective isn’t just the rewards, it’s the daily rhythm it creates. As part of a gamified rewards program, this mechanic introduces a predictable cadence that builds anticipation and habit. It taps into the psychology of streaks and curiosity, turning each check-in into a micro-moment of engagement.

Punch cards

Drive product-specific engagement with digital punch cards that reward users for purchasing a particular item multiple times. The required number of purchases can be tailored by customer segment, making the experience feel personalized and achievable. It’s a smart way to boost repeat sales of strategic products and increase category loyalty.

 

Tactical merchandising with gamification

Punch cards do more than encourage repetition, they can shift focus to specific SKUs, categories, or product launches that need visibility. In a gamified rewards program, they act as micro-campaigns embedded in the larger loyalty structure, giving brands the ability to steer demand with precision. Whether you’re spotlighting a new item, clearing seasonal stock, or driving trial in a lagging category, punch cards offer a targeted mechanic that aligns well with broader gamification and loyalty program objectives.

A NeoDay Transact UI diagram showing three vertical rounded rectangles with varying fill levels. The first has three pink circles, the second has two circles and is half-filled with purple, and the third is almost filled with purple with two NeoDay icons.
A NeoDay app notification showing 'Congratulations!' and an image of a portable speaker, with a button to 'Claim your prize!'

Cashbacks

Encourage loyalty with real financial incentives through NeoDay’s cashback feature. Configure when, how, and to whom rewards are paid out—based on specific actions, purchase amounts, or segments. Choose from multiple payout methods and tailor the experience to your brand. Cashback adds tangible value to your program, increasing motivation and measurable ROI, especially in performance-driven campaigns.

 

Gamifying the cashback mechanics

Cashback doesn’t have to be flat or transactional, it can also be gamified with NeoDay. Tying cashback to challenge completions, time-based goals, or product milestones adds a layer of anticipation and achievement. When gamified, cashback becomes a motivating, trackable outcome that reinforces desired behaviors while delivering clear financial value.

10-week implementation

Most loyalty program integrations take six months— while NeoDay’s structured implementation process can launch yours in 10-weeks with seamless data migration, design, and training. 

Cut IT dependency

NeoDay’s user-friendly back office and out-of-the-box frontend let marketers manage loyalty campaigns independently, with no need for developers or extra support.

Superior gamification

NeoDay’s multiple gamification capabilities help build meaningful customer relationships. Powered by Neod.AI, it can personalize campaigns and predict customer needs. 

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