Layer 2: Transact
Make interactions a reason to return.
Gamified experiences that drive daily engagement, visit frequency, and basket size. Layered on top of your loyalty program, ready in 10 weeks.

Platform capabilities
One back-office. Full control.
Your marketing team manages gamified campaigns, members, and data independently. No developers, no delays. See some capability highlights below.
Challenges
Drive purposeful behaviour with task-based challenges that go beyond simple repetition. Encourage customers to buy a specific product, visit more often, or explore new categories within a set timeframe. Each challenge is fully configurable with unique goals, durations, and rewards.

Milestones
Motivate long-term engagement with escalating milestone rewards that stretch customer performance over time. As customers progress from 1 visit to 3 to 6, each step unlocks better rewards and builds momentum. Fully configurable to track purchases, visits, or any action that matters to your business.

Win promotions
Spark instant excitement with time-limited win mechanics like Spin the Wheel, Scratch Cards, Quizzes and Shake & Win. Pre-configured win moments ensure fairness and legal compliance, customizable by date, frequency, and distribution. Every interaction becomes a moment worth coming back for.

Punch cards
Boost repeat purchases of strategic products with digital punch cards that reward consistent buying behavior. The required actions can be tailored per customer segment, making the experience feel achievable. A precise mechanic for steering demand toward specific SKUs, categories, or product launches.

Win promotions
Spark instant excitement with time-limited win mechanics like Spin the Wheel, Scratch Cards, Quizzes and Shake & Win. Pre-configured win moments ensure fairness and legal compliance, customizable by date, frequency, and distribution. Every interaction becomes a moment worth coming back for.

Challenges
Drive purposeful behaviour with task-based challenges that go beyond simple repetition. Encourage customers to buy a specific product, visit more often, or explore new categories within a set timeframe. Each challenge is fully configurable with unique goals, durations, and rewards.

Milestones
Motivate long-term engagement with escalating milestone rewards that stretch customer performance over time. As customers progress from 1 visit to 3 to 6, each step unlocks better rewards and builds momentum. Fully configurable to track purchases, visits, or any action that matters to your business.

Win promotions
Spark instant excitement with time-limited win mechanics like Spin the Wheel, Scratch Cards, Quizzes and Shake & Win. Pre-configured win moments ensure fairness and legal compliance, customizable by date, frequency, and distribution. Every interaction becomes a moment worth coming back for.

Punch cards
Boost repeat purchases of strategic products with digital punch cards that reward consistent buying behavior. The required actions can be tailored per customer segment, making the experience feel achievable. A precise mechanic for steering demand toward specific SKUs, categories, or product launches.


Layered approach
A loyalty mechanic for every KPI.
One-size-fits-all loyalty doesn't move the needle. NeoDay targets each KPI with the right mechanic, at the right frequency. Points and tiers keep customers enrolled. Gamification keeps them engaged. AI keeps it personal. NeoDay does all three.

Layered approach
A loyalty mechanic for every KPI.
One-size-fits-all loyalty doesn't move the needle. NeoDay targets each KPI with the right mechanic, at the right frequency. Points and tiers keep customers enrolled. Gamification keeps them engaged. AI keeps it personal. NeoDay does all three.
Intelligence layer
NeoD.ai - intelligence built into loyalty.
Personalize in real time, predict behavior, and optimize campaign performance - turning data into action.
Next-best offers
Show the personalized offers at the right moment at scale.
Churn risk signals
Detect drop-off early and trigger retention flows before users disappear.
Campaign tuning
Auto-tune segments, timing, and rules based on performance data.
Smarter gamification
Personalize challenges
and rewards to keep engagement high.
Intelligence layer
NeoD.ai - intelligence built into loyalty.
Personalize in real time, predict behavior, and optimize campaign performance - turning data into action.
Next-best offers
Show the personalized offers at the right moment at scale.
Churn risk signals
Detect drop-off early and trigger retention flows before users disappear.
Campaign tuning
Auto-tune segments, timing, and rules based on performance data.
Smarter gamification
Personalize challenges
and rewards to keep engagement high.
Intelligence layer
NeoD.ai - intelligence built into loyalty.
Personalize in real time, predict behavior, and optimize campaign performance - turning data into action.
Next-best offers
Show the personalized offers at the right moment at scale.
Churn risk signals
Detect drop-off early and trigger retention flows before users disappear.
Campaign tuning
Auto-tune segments, timing, and rules based on performance data.
Smarter gamification
Personalize challenges
and rewards to keep engagement high.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.

Food retail
Tesco
+100K app downloads and +2M interactions. NeoDay helped Tesco shift Clubcard users from plastic to digital through gamified loyalty campaigns, delivering ROI within 3 months.
Learn More

FMCG
Heineken
+15% of users buying more. NeoDay helped Heineken connect retail purchases to bar visits, building 400,000 active users and serving over 2 million beers with earned credits.
Learn More
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.

Food retail
Tesco
+100K app downloads and +2M interactions. NeoDay helped Tesco shift Clubcard users from plastic to digital through gamified loyalty campaigns, delivering ROI within 3 months.
Learn More

FMCG
Heineken
+15% of users buying more. NeoDay helped Heineken connect retail purchases to bar visits, building 400,000 active users and serving over 2 million beers with earned credits.
Learn More
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.

Food retail
Tesco
+100K app downloads and +2M interactions. NeoDay helped Tesco shift Clubcard users from plastic to digital through gamified loyalty campaigns, delivering ROI within 3 months.
Learn More

FMCG
Heineken
+15% of users buying more. NeoDay helped Heineken connect retail purchases to bar visits, building 400,000 active users and serving over 2 million beers with earned credits.
Learn More







