Turn any action into an engaging mission
Turn everyday actions into missions customers actually want to complete.
Overview
Turn action into an engaging mission.
Challenges let you target specific behaviors, whether that's "Buy a cola," "Visit the store twice this week," or "Engage with this campaign." Each challenge runs within a defined timeframe, with its own goal, reward, and gamified experience. The result is a loyalty program that feels alive, not just a points balance customers forget about.
Controls
Set the challenge. Gamify it.
Define the behavior, the timeframe, and the reward. Your marketing team runs it. No developers needed.
Challenge types
Build spend-based, visit-based, or product category challenges to match your objective and customer segment.
Timeframe control
Set the duration of each challenge, from a single-day activation to a multi-week campaign, with full flexibility.
Gamified rewards
Assign unique rewards to each challenge completion, from points and vouchers to unlockable experiences.
Personalized targeting
Serve different challenges to different customer segments so each member sees a goal that feels relevant to their behavior.
Results
Challenges that change behavior.
Product trial
Drive first-time purchases of specific products by making the try feel like a win, not just a transaction.
Visit frequency
Pull customers back more often with time-bound challenges that give them a reason to return before the deadline.
App engagement
Turn passive members into active users by embedding challenges inside your app experience.
FAQ
Frequently Asked Questions
Find answers to common questions about instant win campaigns.
What types of challenges can I create?
Spend-based, visit-based, and product category challenges are all supported. You can also build challenges around campaign interactions, app opens, or any other trackable customer action.
Can challenges be personalized per customer?
How do challenges fit into an existing loyalty program?
Can I run multiple challenges at the same time?