Finding the right customer retention solution
A customer retention solution used to feel like something businesses could postpone until later. Focus on growth first, fix retention afterward. That …
How banks use loyalty programs to reward customers
A bank loyalty program is often the first real signal of how a bank treats long-term customers. Some banks reward consistency. Others treat every tran …
The benefits of tiered loyalty programs
A tiered loyalty program tends to work well in practice because customers can see where they stand. When progress is clear and the next level feels wi …
What makes a great hotel loyalty program?
A hotel loyalty program can sound straightforward at first. Stay a few nights, earn some points, and get something back later. In reality, most travel …
How to calculate customer retention rate
How to calculate customer retention rate is one of those questions that sounds simple, but far fewer feel confident explaining how they actually calcu …
Customer retention metrics that explain why customers stay or leave
Customer retention metrics show up everywhere, from board decks to dashboards, yet they often fail to explain what teams actually want to know: why cu …
Loyalty programs for small businesses that build repeat customers
A loyalty program for small businesses has become an important way to encourage repeat customers without relying on constant discounts or competing wi …
The silver generation isn’t “hard to engage.” we’ve just been designing loyalty without them.
This article is co-written by Ronald Meeuwissen and Pauline Van Dongen-Deckers. While it’s published under Ronald’s name, the perspectives and insight …
Referral programs that actually work
Referral programs have become one of those topics everyone seems familiar with, yet very few businesses truly nail them. The idea sounds straightforwa …
Seasonal promotions and loyalty: How timing matters
Seasonality influences how people shop more than most businesses realize, which is why seasonal promotions can make such a big difference in whether c …