Ronald Meeuwissen

Ronald Meeuwissen

Ronald Meeuwissen is a Certified Loyalty Expert™ and Senior Loyalty Specialist at NeoDay, where he helps businesses design smart, data-driven loyalty strategies that deliver measurable short-term growth. With a strong academic foundation in International Business from Tilburg University, Ronald built his career at the intersection of e-commerce, SaaS, and digital platforms. From co-owning a web development company to leading business development roles at MaxServ, Tweakwise, and Optimizers, he has consistently focused on helping organizations improve customer experiences, optimize conversions, and build stronger online engagement. At NeoDay, Ronald brings this wealth of experience to the loyalty space, guiding clients in transforming transactional interactions into lasting relationships. His expertise in e-commerce technologies, combined with a pragmatic approach to growth and customer engagement, enables him to connect loyalty initiatives directly to business impact. Whether working with enterprise brands or niche industries, Ronald’s mission is clear: to help companies unlock the true value of customer loyalty through scalable, future-proof strategies.

Posts by Ronald Meeuwissen
How mobile apps boost customer engagement
mobile app boost customer engagement

How mobile apps boost customer engagement

A loyalty app used to be something brands offered “just to have it,” but these days people actually rely on them, often without realizing how often th …

Jan 19, 2026 3:13:12 PM 5 min read
Digital vs physical loyalty cards: pros and cons
Digital vs physical loyalty cards: pros and cons

Digital vs physical loyalty cards: pros and cons

Digital loyalty cards and physical loyalty cards have been around long enough that most of us have used at least one. They’re both meant to keep custo …

Jan 15, 2026 3:03:41 PM 6 min read
Top mistakes businesses make in loyalty programs

Top mistakes businesses make in loyalty programs

Loyalty programs are everywhere now, but not all of them actually make people stay. Some brands see great engagement, while others wonder why customer …

Jan 13, 2026 6:41:31 AM 5 min read
How to start a loyalty program?
How to start a loyalty program

How to start a loyalty program?

How to start a loyalty program is a question a lot of brands end up asking when they notice they need more repeat customers or want people to feel clo …

Dec 17, 2025 4:45:33 PM 6 min read
Best retail loyalty program examples
woman holding a new purchase from an online retail shop for a retail loyalty program example

Best retail loyalty program examples

Retail loyalty programs are now one of the best ways for brands to transform occasional shoppers into long-term customers. In today’s competitive reta …

Dec 11, 2025 12:25:04 PM 5 min read
Best restaurant loyalty program examples
a take out transaction between customer and restaurant for a restaurant loyalty program

Best restaurant loyalty program examples

In today’s hyper-competitive food service market, restaurant loyalty program examples show just how useful a well-designed rewards strategy can be. Re …

Dec 11, 2025 12:24:18 PM 4 min read
How to design a tiered loyalty program
How to design a tiered loyalty program

How to design a tiered loyalty program

A tiered loyalty program is an effective method to build long-term customer engagement. Instead of giving everyone the same benefits, it rewards custo …

Dec 4, 2025 1:59:03 PM 7 min read
Increase brand loyalty with these powerful customer strategies
Man smiling while shopping

Increase brand loyalty with these powerful customer strategies

If you want to increase brand loyalty, you’re not alone. In today's competitive market, it's a must for businesses. This blog explains what brand loya …

Oct 17, 2025 11:00:44 AM 8 min read
How to reduce churn and boost retention in 2025
How to reduce churn and boost retention in 2025

How to reduce churn and boost retention in 2025

Learn how to reduce churn and keep them coming back with proven strategies, benchmarks, and tips that can be used in 2025 and beyond.

Jun 20, 2025 11:08:37 AM 4 min read
Customer engagement: build loyalty that lasts
Discover what customer engagement is, how it differs from CX and satisfaction, and why it’s vital for loyalty and long-term growth.

Customer engagement: build loyalty that lasts

Find out what customer engagement is, how it's different from customer experience (CX) and satisfaction, and why it's so important for long-term growt …

Jun 5, 2025 11:16:08 AM 3 min read