MOL Group
QR cards distributed
+1.6M
Unique participants
+20%
Premium fuel sales uplift
Turning fuel stops into brand experiences
MOL Group, a leading Central and Eastern European fuel retailer, faced a familiar challenge: the category is inherently transactional, giving customers little reason to engage beyond the pump. Despite having the MOL Move app, driving meaningful adoption remained difficult. MOL needed a way to increase premium fuel and food-to-go sales and turn routine fill-ups into interactive brand moments at scale.
From problem to results
The Problem
MOL needed to drive app downloads and increase fuel and food-to-go sales across 6 markets using one consistent, scalable campaign mechanic.
The solution
NeoDay's built-in loyalty technology powered a hybrid campaign where scanning a QR card unlocks instant wins, a reward shop, and a grand prize lottery.
The results
The campaign reached 1.6 million participants across 6 markets, doubling new app sign-ups and driving a 20% uplift in premium fuel sales.
Instant engagement: Shake & Win
NeoDay's Shake & Win mechanic helped MOL Group drive in-app engagement by turning every fuel or restaurant purchase into a game. Customers received a physical QR card at the point of sale, scanned it via the MOL Move app, and instantly unlocked a Shake & Win play to win discount coupons or one of 100 weekly prizes. NeoDay's built-in loyalty technology made the physical-to-digital transition seamless, driving record participation across 6 markets.
Turning scans into purchases
NeoDay's Reward Shop helped MOL Group give customers a tangible reason to keep returning. Every QR card scan earned a discount token, which customers stacked and redeemed in-app for heavily discounted JBL or Philips audio products delivered to their home. Each scan also generated a grand prize lottery entry, adding an aspirational layer to every visit. NeoDay's built-in loyalty technology enabled MOL to run a branded reward catalogue across 6 markets with minimal setup.
