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PRES.global and NeoDay partner on cinema ticketing and loyalty
Ronald Meeuwissen
Ticketing that runs the cinema. Loyalty that fills it. That is the idea behind our new partnership with PRES.global, the cloud-based ticketing and venue management platform built by former cinema industry professionals. Together, we now offer cinema operators an integrated solution for ticketing and cinema loyalty: PRES.global runs ticketing, concessions, and venue operations, and NeoDay helps turn more ticket buyers into members who come back.
PRES.global gives cinemas a single cloud platform to run ticketing, concessions, and day-to-day operations. NeoDay complements PRES.global's existing CRM, membership, and loyalty capabilities with advanced gamification, AI-driven personalization, and dedicated loyalty experiences, such as a white-label standalone loyalty app. Together, they give moviegoers more reasons to book their next visit.
What the PRES.global and NeoDay partnership is
The PRES.global and NeoDay partnership brings two separate platforms together as one integrated solution: a ticketing and venue management platform and a loyalty platform. Depending on the integration scope and loyalty program configuration, cinema operators can connect member activity across channels such as the box office, kiosks, concessions, online ticketing, and the loyalty app, so visits and purchases can count toward the same program.
Cinemas can adopt both platforms at once, or move one piece at a time. If you are replacing an ageing ticketing stack, you can bring loyalty along in the same project. If your ticketing works fine but your loyalty program does not, you can start there.
The result for your guests: a more connected and rewarding experience. For your team, NeoDay loyalty can go live in as little as 10 weeks, depending on project scope and integration requirements, without rebuilding your ticketing.
Why cinema loyalty needs more than points
Cinemas already know who their guests are at the moment of purchase. The challenge is what happens between visits. A classic points card rewards a visit after it happens. It rarely gives anyone a reason to book the next one.
That is where a modern loyalty program makes the difference. With NeoDay working alongside PRES.global, cinema operators can:
Reward the whole visit, not just the ticket: popcorn, drinks, and premium seats can count too
Fill quieter screenings with personalized targets and offers aimed at the members most likely to respond
Give members progress to chase, such as a milestone after a set number of films in a season (read more about personalized milestones)
Recognize the most loyal moviegoers with status tiers and perks that feel exclusive
Trigger campaigns from real behavior, like a first visit or a member who has not been back in a while
What cinema loyalty with NeoDay has delivered
NeoDay has run cinema loyalty before. At Pathé Netherlands, one of the largest cinema chains in the country, the loyalty program increased visit frequency by 18%, roughly doubled customer lifetime value, and reached 70% member participation.
+18% visit frequency · ~2x lifetime value · 70% participation
These numbers show that cinema guests respond when loyalty feels rewarding and personal. Combined with PRES.global's ticketing data, operators can now get to that point faster.
What this means for cinema operators
If you run a cinema chain, the partnership gives you three practical options:
Replace ticketing and loyalty together. One project and one integrated solution, scoped to your loyalty program from the start.
Enhance loyalty first. Keep PRES.global running your cinema, including its CRM, membership, and loyalty features, and add NeoDay's gamification, personalization, and white-label app in your own brand.
Move one step at a time. Start with the piece that hurts most today, and add the other when you are ready.
Because NeoDay is cloud agnostic and API-centric, it fits into your existing setup instead of forcing a new one. Your marketing team runs campaigns without waiting on IT, while PRES.global keeps operations running smoothly in the background.
About PRES.global
PRES.global is a cloud-based, all-in-one ticketing and venue management platform built by former cinema industry professionals. Designed to streamline operations and enhance the guest experience, the platform brings together ticketing, point of sale, concessions, CRM, memberships, loyalty, marketing, reporting, and venue operations in one unified ecosystem.
Trusted by cinemas and entertainment venues across multiple markets, PRES.global supports cinemas, theatres, performing arts venues, attractions, and events, helping operators simplify their daily operations and deliver better customer experiences.
About NeoDay
NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks. With AI-driven personalization, gamification, and ready-to-use frontends, NeoDay requires minimal IT effort while giving brands everything they need to build, scale, and optimize loyalty on their own terms.
Want to know what PRES.global and NeoDay can do for your cinema? Reach out to Ronald Meeuwissen at NeoDay or to Bar Karniel, VP of Product at PRES.global.
Sources: PRES.global, PRES.global on LinkedIn
FAQ
What is the PRES.global and NeoDay partnership?
The PRES.global and NeoDay partnership combines cinema ticketing and loyalty in one integrated solution. PRES.global handles ticketing, point of sale, venue operations, and its built-in CRM, membership, and loyalty capabilities, while NeoDay adds advanced gamification, AI-driven personalization, and a white-label loyalty app. How member activity is connected across channels depends on the integration scope and program configuration.
What is cinema loyalty software?
Cinema loyalty software rewards moviegoers for tickets, concessions, and other purchases to encourage repeat visits. Modern platforms go beyond points with personalized offers, challenges, milestones, and status tiers. NeoDay is one example, and it works alongside PRES.global as an integrated solution.
How does a cinema loyalty program increase visit frequency?
A cinema loyalty program increases visit frequency by giving members a reason to book their next film, not just rewarding the last one. Personalized targets, milestones, and behavior-triggered campaigns keep members engaged between visits. At Pathé Netherlands, NeoDay's loyalty program increased visit frequency by 18%.
Do I need to replace my ticketing system to use NeoDay?
No. NeoDay can work with your existing ticketing setup, or combine it with PRES.global if you are also replacing your ticketing stack. The partnership lets you move both at once or one at a time.
How long does it take to launch a cinema loyalty program with NeoDay?
A NeoDay loyalty program can be live in as little as 10 weeks, depending on project scope and integration requirements. A ready-made white-label app keeps the IT effort low, so your marketing team can start running campaigns quickly.
Can cinema loyalty include concessions and not just tickets?
Yes, depending on the integration scope and program configuration. PRES.global runs ticketing and concessions, so purchases like popcorn and drinks can be set up to earn rewards and count toward challenges and tiers. This helps grow basket size, not just ticket sales.
Which game mechanics can cinemas use with NeoDay?
Cinemas can use challenges, milestones, personalized targets, rewards, and status tiers. These mechanics give members progress to work toward and make the loyalty program feel more personal than a standard points card.
What does PRES.global do?
PRES.global is a cloud-based, all-in-one ticketing and venue management platform. It brings together ticketing, point of sale, concessions, CRM, memberships, loyalty, marketing, reporting, and venue operations, and supports cinemas, theatres, performing arts venues, attractions, and events. Together with NeoDay, it gives operators an integrated solution for ticketing and advanced loyalty.
