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NeoDay x Pushwoosh

Delight customers on channels they already use

Points, tiers and rewards only drive visits when members know about them. NeoDay and Pushwoosh turn every loyalty moment into a personal message on push, email, SMS or WhatsApp.

Illustration representing tiered loyalty program levels
Heineken logo

Company Description

About Pushwoosh

Pushwoosh is an omnichannel customer engagement platform for messaging, segmentation, analytics, and optimization, already used by brands across gaming, fintech, retail, and media to reach customers across push, email, SMS, and WhatsApp. Behavioral triggers and cross-channel orchestration turn one-time activity into repeat engagement and measurable lift in customer lifetime value.

The Problem

Where brands lose customers

Most brands already have a loyalty program. The hard part is reaching members at the right moment, and making the program feel like it was built for them. When that fails, it fails quietly, and it costs visits and revenue.

Points that expire unused

Points run out before anyone sends a reminder.

NeoDay app screen showing tiered loyalty levels and benefits

Rewards nobody claims

A member has enough points for a reward and never finds out.

NeoDay app screen showing tier progress with unlockable perks

Upgrades nobody sees

A tier upgrade lands in an app the member hasn't opened this week.

Bronze, silver, and gold loyalty tier badge icons

Perks users don't know

The birthday reward goes out on the one channel the member never checks.

NeoDay app screen showing tier-based reward benefits

Playbook

Selected use cases

1. Points milestone reached

A customer crosses a points threshold for a reward. “You’ve earned a free coffee! Redeem before Friday.”

2. Tier upgrade notification

3. Points about to expire

4. Claiming the birthday reward

1. Points milestone reached

A customer crosses a points threshold for a reward. “You’ve earned a free coffee! Redeem before Friday.”

2. Tier upgrade notification

3. Points about to expire

4. Claiming the birthday reward

1. Points milestone reached

A customer crosses a points threshold for a reward. “You’ve earned a free coffee! Redeem before Friday.”

2. Tier upgrade notification

3. Points about to expire

4. Claiming the birthday reward

One connected system for loyalty and engagement

More channels won't turn loyalty into revenue on their own. Reaching the right member with the right message at the right moment will. Talk to our team to see NeoDay and Pushwoosh working together.