Multi-Buy

Most customers buy one item and leave because there's no reason not to. Multi-buy mechanics change that by rewarding the bigger basket or the repeat pick.

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  • Tesco logo
  • Heineken logo
  • MOL logo
  • Auchan logo
  • Pathé logo
  • Texaco logo
  • Action logo
Woman looking confused pointing in two directions with A/B/C test labels

Problem

Your customers buy once and move on.

You’ve already done the heavy lifting of acquiring the customer and getting them to the checkout counter. Yet, most walk away with a single item. Because there are no real-time milestones or volume incentives at play, your transaction data stays flat, and you miss the highest-margin revenue available: the second and third item in an already-open basket.

Solution

Turn single purchases into loyalty habits.

Step 1: Identify half empty baskets

First, NeoDay tracks transaction history to isolate exactly which members stick to a single-item routine. By gathering this data, you can spot the untapped spending power in your existing traffic and pinpoint the exact moments revenue is being left on the table.

Step 2: Turn basket building into a challenge.

Step 3: Make the bigger basket worth it.

Step 4: Serve the right offer at the right moment.

Step 5: Every visit becomes more valuable.

Step 1: Identify half empty baskets

First, NeoDay tracks transaction history to isolate exactly which members stick to a single-item routine. By gathering this data, you can spot the untapped spending power in your existing traffic and pinpoint the exact moments revenue is being left on the table.

Step 2: Turn basket building into a challenge.

Step 3: Make the bigger basket worth it.

Step 4: Serve the right offer at the right moment.

Step 5: Every visit becomes more valuable.

Step 1: Identify half empty baskets

First, NeoDay tracks transaction history to isolate exactly which members stick to a single-item routine. By gathering this data, you can spot the untapped spending power in your existing traffic and pinpoint the exact moments revenue is being left on the table.

Step 2: Turn basket building into a challenge.

Step 3: Make the bigger basket worth it.

Step 4: Serve the right offer at the right moment.

Step 5: Every visit becomes more valuable.

Key Capabilities

The mechanics that make it happen.

The mechanics that make it happen.

The tools that turn a single purchase into a repeat behaviour.

NeoDay app screen showing a scratch card reward game

Track repeated purchases of specific products and reward customers the moment they hit your target.

NeoDay loyalty app screen showing a stamp card with collected stamps and rewards

Set goal-based missions that nudge customers toward a specific buying behaviour over time.

Woman smiling while looking at her phone, unlocking a reward with a spending progress bar overlay

Incentivise customers to reach a spend threshold, increasing average order value with every transaction.

NeoDay app screen showing a shake-to-win game

Deliver a targeted multi-buy offer at the right moment, creating a clear reason to buy more right now.