Best loyalty platforms for cinema and leisure chains (2026)

Updated October 2026

For cinema chains, the leading loyalty options are NeoDay, which powers Pathé All Stars in the Netherlands, and the loyalty modules inside cinema systems from Vista Group and PRES.global; for wider leisure and entertainment, Talon.One (Live Nation, Ticketmaster), Open Loyalty (Club Brugge), Antavo (Hyatt Inclusive Collection) and Comarch (travel) are common choices. NeoDay is the strongest fit when you want gamified, personalised loyalty that rewards tickets and food and drink, on top of the ticketing system you already run.

Leisure loyalty has a specific problem: guests visit a few times a year, often choosing a venue on convenience rather than preference. Points thank people for coming in. They don’t give them a reason to come back. This guide compares eight platforms on what matters for cinemas, attractions, venues and entertainment brands: ticketing integration, rewarding the whole visit, gamification between visits and proof of results. All vendor claims come from the vendors' own sites.

Loyalty platforms for leisure, entertainment and cinema at a glance

What leisure and cinema loyalty needs

• Ticketing integration. The ticket purchase is where you identify the guest. The loyalty platform has to read it from the box office, kiosk, web and app.

• Reward the whole visit. Popcorn, drinks and premium seats carry the margin, so food and beverage has to earn too.

• A reason to book the next visit. Milestones over a season, personal challenges and quieter-screening offers create the next trip.

• Fill quiet times. Personalised offers for off-peak slots matter more than blanket discounts.

1. NeoDay, best for gamified cinema and leisure loyalty on top of your ticketing

NeoDay powers Pathé All Stars, Pathé's loyalty programme in the Netherlands. According to the published case study, the programme brought in 300K+ new members, 18% higher visit rates, and 98% of members say they would recommend it to friends. NeoDay added Shake & Win and Spin the Wheel games that reward ticket and food purchases, plus an app activation campaign that gives members small incentives for using the app.

For cinemas, loyalty rules can be triggered by ticket purchases, food and beverage spend or both. Rewards and coupons are delivered digitally and redeemed with QR codes or barcodes at the POS, with rules for valid showtimes, specific films or eligible concession items. Cinemas with their own app add loyalty through NeoDay's SDK on iOS, Android or web; those without an app can use a branded app NeoDay builds. In October 2026 NeoDay announced a partnership with PRES.global, so cinemas can combine PRES.global ticketing with NeoDay gamification, personalisation and a white-label loyalty app, in one project or step by step.

Beyond cinemas, NeoDay lists leisure and hotels among its sectors and runs Heineken Biertegoed, where consumers redeem earned credits for draft beer in over 2,100 bars. Programmes go live in as little as 10 weeks, depending on scope and integrations.

Best for: cinema, leisure and entertainment chains that want members to come back more often and spend more on F&B

Watch-outs: NeoDay is not a ticketing system; it connects to yours (or to PRES.global).

2. Vista Group (Vista Cloud), best for loyalty inside your cinema management platform

Vista Group, founded in New Zealand in 1996, says it serves cinemas in 80+ countries. Vista Cloud's moviegoer engagement offering includes loyalty and subscriptions: customisable member management and rewards covering memberships, concessions, points and promotions, plus subscription schemes.

Best for: cinema chains already running Vista for ticketing and operations

Watch-outs: loyalty is part of a broad cinema suite; check how far gamification and personalised challenges go

3. Movio, best for cinema marketing analytics

Movio, a Vista Group brand, describes itself as a global leader in marketing data analytics and campaign management for the cinema industry. Movio Cinema EQ includes a propensity algorithm, real-time journeys and reporting, and can reach beyond loyalty members.

Best for: cinemas that want to target moviegoers with data-driven campaigns

Watch-outs: Movio does not describe itself as a loyalty platform; pair it with a loyalty engine for rewards and games

4. PRES.global, best when you are replacing ticketing and POS too

PRES.global is a cloud ticketing and POS platform for cinemas, live events, the arts and distribution. It offers a loyalty programme that rewards repeat visitors with points and flexible membership plans. It names Cinema City International, operating in seven countries, and NLC Cinemas among its customers.

Best for: cinemas and venues that want ticketing, POS and basic loyalty from one supplier

Watch-outs: for advanced gamification and personalisation, PRES.global partners with NeoDay

5. Talon.One, best for entertainment brands with complex promotions

Talon.One lists travel and hospitality among the industries it serves, with Live Nation and Ticketmaster named as clients. Its engine handles complex promotion and loyalty rules, and member challenges are supported in the enterprise loyalty product.

Best for: ticketing and entertainment businesses with an engineering team

Watch-outs: you build the member-facing app and games

6. Open Loyalty, best for sports clubs and venues with developers

Open Loyalty lists football clubs among its industries and names Club Brugge as a customer. Its API-first engine comes with a white-label app that includes challenges, leaderboards, badges and spin the wheel.

Best for: clubs and venues that want to build fan loyalty on an API

Watch-outs: developer-led unless you use the white-label app

7. Antavo, best for hospitality, travel and sports brands

Antavo names travel, hospitality and sports among the industries it serves and lists Hyatt Inclusive Collection, Scandic and Edmonton International Airport among its customers. Its mechanics include points, tiers, challenges, streaks, referrals and clubs.

Best for: hotel groups, travel brands and sports businesses with a central loyalty team

Watch-outs: entertainment and cinema are not named; time to launch is not published

8. Comarch, best for travel and transport loyalty

Comarch's loyalty customers include JetBlue, Azul Airlines, DB Fernverkehr (BahnBonus), Heathrow and Enterprise Rent-A-Car, and its platform covers programme design with gamification, plus AI models for lifetime value, churn and next best offer.

Best for: airlines, rail, airports and travel groups

Watch-outs: a large enterprise suite; scope and price grow with modules

How to choose a loyalty platform for a leisure or cinema chain

1. Start from your ticketing system

If you are happy with ticketing, choose a loyalty platform that connects to it. If you are replacing ticketing, consider doing both in one project; PRES.global and NeoDay now offer that combination.

2. Make food and drink earn

Ask each vendor to show a rule that rewards a ticket plus a concession purchase and how it is redeemed at the counter. NeoDay supports ticket, F&B or combined triggers with QR or barcode redemption at the POS.

3. Give members progress between visits

Seasonal milestones (for example, a reward after a set number of films), personal challenges and status tiers create the next visit. Check which mechanics come ready.

4. Ask for leisure proof

Ask for a reference in your sector with published results. NeoDay can point to Pathé: 300K+ new members and 18% higher visit rates.

5. Check the app question early

Most chains already have an app. An SDK that adds loyalty inside it avoids a second app; a branded app suits chains that have none.

See NeoDay's cinema page, the Pathé case and the PRES.global partnership, or book a demo.

FAQ

What loyalty software do cinemas use? Cinemas use loyalty modules in their ticketing systems (Vista Cloud, PRES.global), cinema marketing tools such as Movio, and dedicated loyalty platforms such as NeoDay. Pathé in the Netherlands runs its Pathé All Stars programme on NeoDay.

How does a cinema loyalty program increase visit frequency? It gives members a reason to book the next film, not just a reward for the last one, through milestones, personal challenges and behaviour-triggered offers. At Pathé Netherlands, NeoDay's program increased visit frequency by 18%.

Can cinema loyalty reward food and drink as well as tickets? Yes. On NeoDay, rules can be triggered by ticket purchases, food and beverage spend or both, and rewards are redeemed at the POS with a QR code or barcode, with rules for showtimes, films or concession items.

Which loyalty platforms work for leisure and entertainment beyond cinemas? Talon.One names Live Nation and Ticketmaster, Open Loyalty names Club Brugge, Antavo names Hyatt Inclusive Collection, and Comarch names travel brands such as JetBlue. NeoDay lists cinemas, leisure and hotels among its sectors and runs Heineken Biertegoed across 2,100+ bars.

Do we need to replace our ticketing system to add loyalty? No. NeoDay connects to existing ticketing and POS systems and can add loyalty inside your current app through its SDK. If you are replacing ticketing anyway, PRES.global and NeoDay can be implemented together.

Sources: NeoDay cinemas, Pathé case, PRES.global and NeoDay, Heineken case, NeoDay

More questions about loyalty platforms and integration? Find the answers in our loyalty FAQ.