NeoDay Recognized Once Again in the 2026 Gartner® Market Guide for Loyalty Program Vendors

We're thrilled to announce that NeoDay has been recognized once again as a Representative Vendor in the 2026 Gartner® Market Guide for Loyalty Program Vendors. We believe this repeat recognition reinforces that our vision is aligned with where the market is moving.

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What this recognition means for innovation in loyalty

The Gartner Market Guide for Loyalty Program Vendors gives enterprise buyers a clear view of where the loyalty technology market is headed, what capabilities matter, and which vendors are worth evaluating. It doesn't rank vendors. It maps the landscape, which makes inclusion a meaningful signal of market relevance.

Appearing in the guide for another consecutive year highlights NeoDay's consistent position as a globally recognized Loyalty Platform Solution.

What this recognition means for us

“Appearing in the guide again confirms that the market is moving away from rigid, over-engineered systems,” says Jurgen Swaans, Founder of NeoDay. “We built NeoDay to eliminate heavy IT setups so marketing teams can focus on what matters—scaling smart personalization and building real customer connections. This recognition shows that agility is exactly where the industry is heading.”

What we've been up to this past year

The past year has been one of NeoDay's most active yet, marked by industry recognition, a growing client base, and an expanding European presence.

We were named a finalist for the 2026 International Loyalty Awards — proof that the work we do with our clients continues to set the standard for what loyalty can deliver in retail.

Our client list keeps growing. Across different industries including food retail, petrol, fashion, and QSR, more brands are choosing NeoDay to launch or upgrade their loyalty programs, and the results speak for themselves.

We showed up where retailers gather. From EuroShop in Dusseldorf to Shoptalk Europe in Barcelona, NRF Paris, and more, we have been on the road consistently, having real conversations with the brands shaping the future of loyalty across Europe and beyond.

Thank you!

This continued inclusion is possible thanks to the trust and collaboration of our clients, partners, and the entire NeoDay team. Together, we’re building this journey, pushing the boundaries of the loyalty landscape, and turning your loyalty platform into a profitable growth engine.