Food retail
Tesco
Tesco moved Clubcard shoppers from plastic to the app with NeoDay: over 2 million scratch-card plays and 100,000+ new app downloads in three months.
Digital membership card software that members actually use
NeoDay is the loyalty platform for retailers and brands with stores. Replace plastic cards with a branded, scannable card in your app, live in as little as 10 weeks.
What it is
What is digital membership card software?
Digital membership card software replaces plastic loyalty cards with a branded card in the member's phone. The card is scanned by QR code, barcode or alphanumeric code, so the till knows who is buying. With NeoDay, each card is personalized, tier-aware and connected to your points, tiers and rewards in real time.
Colors, background image, tier look and the data on the card, set by your marketing team without a developer.
QR code, barcode or alphanumeric code, scanned at the till and across channels, so every purchase is linked to a member.
Points, tier progress and vouchers show on the card and update in real time, the same in store and in the app.
Branded by marketingNeoD.aiNeoD.ai spots members who stop scanning their card and suggests the next best offer. Your team approves it before it goes out.
+300Knew members for PathéPathé case+80%active users in the Texaco appTexaco case400K+users in the Heineken programHeineken case
What would a digital member card mean for your stores?
Calculate business caseResults from public NeoDay case studies. Each case describes its own campaign and period.
Platform capabilities
Membership card features, built around your goal.
Pick what you want to achieve and see which building blocks work with the card. All of them run from one back office.
What should your membership card achieve?Pick a goal to see which building blocks fit.
A card that shows status and points keeps your best members close.
Scan to redeem a voucher, and earn bonus points at a spend goal.
A card in the app makes every visit count towards the next reward.
Every scan turns an anonymous shopper into a known member.
Fits this goalLoyalty points
A card that earns
Every scan earns points, redeemed for rewards members value. Multi-currency included.
See loyalty points
Fits this goalLoyalty tiers
A look per tier
Your own levels and perks, with a different card look per tier and progress that updates in real time.
See loyalty tiers
UniQodes
Codes beyond the card
QR codes on products, receipts and posters that add points or release a reward.
See uniqodes
Coupons and vouchers
Redeem with a scan
Single-use or batch codes that redeem automatically when the card is scanned, in store or at the POS.
See coupons and vouchers
Fits this goalReward shop
Spend what you earn
Members spend points on products, perks and partner rewards, per segment and currency.
See reward shop
Milestone campaigns
Bonus points at a spend goal
Fixed-date goals that pay out extra points when a member reaches a spend or visit target.
See milestone campaignsThe layered approach
The card is layer 1. Three more give it a reason.
The card runs all year. On top of it, monthly milestones, weekly challenges and daily games each work at their own rhythm, on one AI foundation.
Games and daily rewards that give members a reason to open your app today, not only when they pay.
Challenges and punch cards that turn one more visit this week into a habit.
Milestones and stamp cards with a fixed end date, so members aim for one bigger basket this month.
A card in every pocket that identifies the member and anchors points, tiers and rewards all year.
NeoD.ai suggests a personal goal, products and timing for each member. Your team approves it before it goes out.
Case Studies
Proven Results. Leading Brands.
See how leading brands deploy NeoDay to drive measurable engagement and retention.
Quick Serve Restaurant
La Place
+52% visit frequency and +20% spend among participants. NeoDay helped La Place reward loyal guests with relevant experiences and bring 11,140 lapsed members back.
FMCG
Heineken
Heineken Biertegoed links retail purchases to bar visits: 400,000+ active users, 2 million+ beers served with earned credits, +15% of users buying more.
Cinema
Pathe
+300K new members and +18% visit frequency. NeoDay powered Pathé All Stars with gamified rewards and personal offers that turn moviegoers into cinema fans.
Petrol
Texaco
+80% active users and a 35% redemption rate. NeoDay powered Texaco’s SDK-based loyalty campaign with automated vouchers and delivery, lifting visit frequency by 18%.
Cases 1 to 2 of 5
With NeoDay we can (re-)engage our guests and offer a great experience. We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams.
Lindsey VisserHead of Marketing & Brand, La PlaceRead the La Place case
Our collaboration with NeoDay was defined by commitment, flexibility, technical expertise and a shared focus on a successful go-live. The key success factor was the constructive partnership between both teams, which made it possible to implement a future-proof loyalty platform despite the challenges.
Mark VliegenthartHead of E-commerce & Marketplaces, JOG Group
It’s hard to find such dependable loyalty providers who leverage automation and low integration cost to ensure the highest return on investment for its clients.
Sai Tang HuangCloud EU Ecosystems & Alliances, Huawei
What I really like about NeoDay is that it solves the “last mile” problem, combining simple integration with a clean, workable front end so clients can get something live that looks great, quickly.
Iain PringleManaging Partner, New World Loyalty
NeoDay has contributed to Luckey from the very start, five years ago, and still does every day. They are flexible when we need them to be, and we appreciate that a lot.
Esther TuitManager Customer Relations, JVH Gaming
We're all wired to explore, achieve, and compete. NeoDay turn those instincs into journeys that feel natural, fun, and truly engaging.
Wilco de BieDirector, Client Strategy, MAGNEDS
Jurgen and his team are experts in loyalty and have created an innovative product. Our goal is to help retailers and customers in Germany connect more closely. The NeoDay team shows trust and loyalty in both their product and partnerships.
Klaus MünstermannHead of Retail and Midmarket Industry, T-Systems
NeoDay is an astonishingy sophisticated loyalty platform. The flexibility to spin-up engagement campaigns in real-time is a marketers dream.
Phillip ShelperFounder, Loyalty & Reward Co.
Built by marketers, for marketers.
One SaaS loyalty platform, front end included. Run simple and complex campaigns yourself.
- Minimal IT effort, small team
- Live in as little as 10 weeks
- Native SDK: seamless in your app
Native mobile app
Your own branded app, built and maintained by NeoDay. See the app
Website
Loyalty in any browser, on any device. No download needed. See web-based loyalty
Native SDK
Loyalty inside your existing iOS, Android or Flutter app. See the Native SDK
Web SDK
Loyalty features on your existing website, no front end to build. See deployment options
Headless API
Build your own front end on NeoDay's loyalty engine and back office. See APIs and integrations
FAQ
Frequently asked questions
What information can be displayed on a digital membership card?
NeoDay's digital membership cards show configurable member information such as name, loyalty status, points and tier progress. You can add quick links and branded visuals, so members reach loyalty features and rewards in one tap.
Do customers need a mobile app to use their digital membership card?
No. NeoDay runs in a web experience, inside your own app with the SDK, or as a standalone app in your brand, so the card reaches members on the channel they already use.
Can digital membership cards integrate with POS systems?
Yes. Cards support QR codes, barcodes and alphanumeric codes, so your POS can identify the member at checkout. NeoDay connects to the systems your stores already run, through ready-made connectors or the open API.
Can the card look different per tier?
Yes. Each tier can have its own card style, name and benefits, and the card updates as a member moves up. The tier shows on the card, so members see their status every time they open it.
Can members redeem vouchers by scanning the card?
Yes. Vouchers, coupons and discounts can be redeemed automatically with a scan of the membership card, in store or at the POS, without typing in a code.
Is NeoDay secure enough for our IT team?
NeoDay holds ISO 27001 and ISO 9001 certificates. It offers role-based access, single sign-on with your identity provider, EU hosting and GDPR tools, so IT reviews it once and marketing runs it from there.
About NeoDay: NeoDay is an API-centric, cloud-agnostic loyalty platform built for speed and flexibility. Brands can launch a fully operational loyalty program as a standalone app, an SDK integrated into their existing app, or a web experience, in as little as 10 weeks.