Side by side
| NeoDay | Capillary | |
|---|---|---|
| Time to launch | "As little as 10 weeks", covering setup, integrations, branding and testing (NeoDay) | Not public |
| Deployment | Standalone white-label app, native SDK, web, or API (deployment) | SaaS suite: Loyalty+, Engage+, Insights+, CDP+, Rewards+ (Capillary) |
| Ready-made front ends | Prebuilt SDK UI for iOS, Android and React Native (SDK); white-label app including store submission (standalone app) | "Create and deliver a highly engaging loyalty app and website" (Capillary retail); CustomerGlu SDK for in-app gamified experiences, acquired August 2026 (Capillary news) |
| Games | Challenges, milestones, stamp and punch cards, spin the wheel, scratch cards, quizzes, shake and win, reward calendar, cashbacks (gamified experiences) | Challenges, contests, tier progression (Capillary Everest page); badges (docs) and streaks (docs) |
| Campaigns without developers | Yes: marketing manages campaigns, members and data from one back office (gamified experiences) | Low/no-code configurability (Capillary Everest page); CustomerGlu lets marketers launch challenges and streaks in near real time (Capillary news) |
| AI | NeoD.ai: real-time personalisation, churn signals, auto-tuned segments, timing and rules (campaign management) | Genie AI, Nudge Framework, Campaign Simulator and aiRA Docbot (Capillary Everest page) |
| Best-fit sectors (own claims) | Food retail, general retail, FMCG, QSR, fuel, fashion | Fashion, F&B and QSR, health and beauty, hypermarkets, luxury, consumer durables and IT (Capillary retail); its site also lists CPG, conglomerates, fuel retail, airlines and hospitality |
| Hosting and data | Cloud-agnostic; you control where customer data is stored, covering EU data residency (NeoDay) | Replication across geographically dispersed data centres; locations not public (Capillary security) |
| Security | ISO 27001 and ISO 9001, SSO, GDPR tools (security) | ISO 27001:2013 and PCI DSS 3.2.1; GDPR compliant (Capillary security) |
| Public pricing | No list price; a calculator gives an indicative licence price (pricing) | Not public |
Where NeoDay is stronger
- You know where member data lives. NeoDay states that its cloud-agnostic setup "lets you control where customer data is stored, covering EU data residency requirements" (NeoDay). Capillary's security page does not name data centre locations, so ask before you shortlist.
- A published launch time. As little as 10 weeks including branding and testing. Capillary does not publish one.
- A mature SDK route into your own app. NeoDay's SDK with prebuilt UI is already in production: Texaco used it for +80% active users and +18% visit frequency (case). Capillary added the CustomerGlu SDK through an acquisition announced in August 2026.
- European proof in grocery and consumer brands. Tesco ran a hybrid scratch-card campaign on NeoDay in Hungary, Czechia and Slovakia with more than 2 million plays in three months (Tesco story); FrieslandCampina saw +23% sales uplift per customer across 13 brands (case).
Where Capillary is stronger
- Scale and reach. Capillary says it supports 100+ loyalty programmes in more than 46 countries and serves 1.9 billion+ consumers (Capillary news).
- A broader suite. A customer data platform, engagement, insights and a rewards network sit next to loyalty, so one vendor can cover more of your stack.
- Conglomerate and coalition programmes. Multi-brand, multi-currency and coalition programmes are a named strength (Capillary Everest page).
- Analyst position and payments compliance. Capillary reports a Leader placement in Everest Group's 2025 PEAK Matrix (Capillary Everest page) and holds PCI DSS (Capillary security). NeoDay was also recognised in that Everest assessment (NeoDay), so ask both vendors for the full report rather than the headline.
Switching from Capillary
Treat it as two jobs: moving loyalty, and deciding what happens to the rest of the suite. If you use Capillary's CDP or engagement tools, you can keep those connected and move only the programme, or replace them with your own CRM and email tools. Then:
- Export members, points, tiers, badges and open rewards, and map them to NeoDay points, status points, coupons and vouchers.
- Keep member IDs stable so tills, apps and partners keep recognising members.
- Rebuild recurring campaigns as NeoDay layers: always-on base, monthly milestones, weekly challenges, daily games.
- Run both in parallel for a test window, then switch and tell members their balances moved with them.