Side by side
| NeoDay | Open Loyalty | |
|---|---|---|
| Time to launch | "As little as 10 weeks", covering setup, integrations, branding and testing (NeoDay) | "6-12 weeks to go-live" with its mobile app (Open Loyalty app); EQUIVA moved from paper cards to an app in under four months (Open Loyalty) |
| Deployment | Standalone white-label app, native SDK, web, or API (deployment) | API-first SaaS plus a white-label mobile loyalty app (Open Loyalty app) |
| Ready-made front ends | Prebuilt SDK UI for iOS, Android and React Native (SDK); white-label app including store submission (standalone app) | White-label app with rewards catalogue, receipt scanning, challenges, leaderboards, spin the wheel and a loyalty card (Open Loyalty app) |
| Games | Challenges, milestones, stamp and punch cards, spin the wheel, scratch cards, quizzes, shake and win, reward calendar, cashbacks (gamified experiences) | Tiers, challenges and missions, badges, leaderboards, spin the wheel, gamified referrals (Open Loyalty) |
| Campaigns without developers | Yes: marketing manages campaigns, members and data from one back office | Campaign builder and admin panel; automation campaigns capped at 4 per tenant and audiences of 200,000, except birthday and anniversary triggers (help centre) |
| AI | NeoD.ai: real-time personalisation, churn signals, auto-tuned segments, timing and rules (campaign management) | AI image verification and a Loyalty MCP server (Open Loyalty) |
| Best-fit sectors (own claims) | Food retail, general retail, FMCG, QSR, fuel, fashion | Retail, ecommerce, QSR, insurance, football clubs, finance, CPG, entertainment (Open Loyalty) |
| Hosting and data | Cloud-agnostic; you control where customer data is stored, covering EU data residency (NeoDay) | AWS, an independent database instance per client, 99.99% uptime (cloud page) |
| Security | ISO 27001 and ISO 9001, SSO, GDPR tools (security) | ISO 27001 and ISO 9001, GDPR, OWASP Top 10 and CWE/SANS Top 25 testing (cloud page) |
| Public pricing | No list price; a calculator gives an indicative licence price (pricing) | No list price; based on monthly active members (Open Loyalty pricing) |
Where NeoDay is stronger
- Loyalty inside the app you already have. NeoDay's SDK ships prebuilt UI components for iOS, Android and React Native, so members do not need a second download (SDK). Texaco used this route and saw +80% active users and +18% visit frequency (case). The ready-made front end Open Loyalty describes is a white-label app; if you want loyalty in your own app, ask how much of those screens your team rebuilds.
- A campaign calendar, not single campaigns. NeoDay plans programmes in four layers (always-on, monthly, weekly, daily), each campaign with a deadline and a control group to measure uplift (layered approach). If you plan weekly challenges for a national member base, check Open Loyalty's documented automation limits against that plan.
- Store-based proof in Europe. La Place (QSR): +52% visit frequency among participants (case). Tesco: a hybrid scratch-card campaign in Hungary, Czechia and Slovakia with more than 2 million plays in three months (Tesco story).
Where Open Loyalty is stronger
- Published infrastructure guarantees. A 99.99% uptime SLA, 120 ms average response time and a separate database instance for every client (cloud page). If uptime guarantees matter to you, ask NeoDay for its SLA in writing too.
- A developer-first model. Full API access and the admin UI with "no feature limits" come with Open Loyalty, according to its pricing page (Open Loyalty pricing), which suits teams who want to own the experience.
- Social game mechanics. Leaderboards and badges are standard, both in the engine and in the white-label app (Open Loyalty app).
- A comparable or shorter launch window. 6 to 12 weeks with its app, against NeoDay's as little as 10 weeks.
Worth knowing: Heineken appears on both customer lists. NeoDay runs the Heineken Biertegoed programme (case).
Switching from Open Loyalty
Because Open Loyalty is API-first, getting your data out is mostly an engineering task. A typical move:
- Pull members, wallets, tiers, badges and open rewards through the API and map them to NeoDay points, status points and rewards.
- Rebuild automation campaigns as NeoDay layers: the always-on base first, then monthly milestones and weekly challenges.
- Swap the white-label app for NeoDay's app, or move loyalty into your own app with the SDK.
- Run both in parallel for a short test window, then switch and tell members their balances came along.