Side by side
| NeoDay | Eagle Eye | |
|---|---|---|
| Time to launch | "As little as 10 weeks", covering setup, integrations, branding and testing (NeoDay) | "Launch your first campaign in five weeks" for Eagle Eye Challenges (Eagle Eye Challenges); a full programme: not public |
| Deployment | Standalone white-label app, native SDK, web, or API (deployment) | API-first, cloud-native AIR platform that connects to your existing back-end systems (AIR); MACH-certified (Eagle Eye) |
| Ready-made front ends | Prebuilt SDK UI for iOS, Android and React Native (SDK); white-label app including store submission (standalone app) | Not public |
| Games | Challenges, milestones, stamp and punch cards, spin the wheel, scratch cards, quizzes, shake and win, reward calendar, cashbacks (gamified experiences) | Quests, sequential quests, stamp cards, reward banks (Eagle Eye blog); AI-personalised challenges (Eagle Eye Challenges) |
| Campaigns without developers | Yes: marketing manages campaigns, members and data from one back office (gamified experiences) | Challenges automate the creation, execution and measurement of promotions (Eagle Eye Challenges) |
| AI | NeoD.ai: real-time personalisation, churn signals, auto-tuned segments, timing and rules (campaign management) | EagleAI predictive personalisation (Eagle Eye); about 190 decisions per personalised challenge (Eagle Eye Challenges) |
| Best-fit sectors (own claims) | Food retail, general retail, FMCG, QSR, fuel, fashion | Grocery, hospitality and QSR, ecommerce, fashion, pharmacy and beauty, fuel (Eagle Eye) |
| Hosting and data | Cloud-agnostic; you control where customer data is stored, covering EU data residency (NeoDay) | "Fully hosted within Google Cloud Platform" (AIR); region choice not public |
| Security | ISO 27001 and ISO 9001, SSO, GDPR tools (security) | ISO 27001 and ISAE 3402 Type 2 (Eagle Eye) |
| Public pricing | No list price; a calculator gives an indicative licence price (pricing) | Not public; for Challenges, supplier funding can offset the cost (Eagle Eye Challenges) |
Where NeoDay is stronger
- The member experience comes with it. NeoDay supplies a white-label app it builds, submits and maintains, an SDK with prebuilt screens for your own app, or a web version (standalone app, SDK). Eagle Eye describes AIR as an API-first platform that connects to your existing systems, and we found no ready-made member app on its site, so ask how much your own team builds.
- Instant-win games next to challenges. Scratch cards, quizzes, shake and win, reward calendars and cashbacks sit alongside challenges and stamp cards, and marketing runs them without developers (gamified experiences).
- Consumer brands that do not own the till. FrieslandCampina runs a programme across 13 brands with +23% sales uplift per customer (case), and Heineken's programme has 400,000+ users and more than 2 million beers served with earned credits (case).
- Data location is your call. NeoDay's cloud-agnostic setup lets you choose where member data is stored (NeoDay).
Where Eagle Eye is stronger
- Scale at the top of grocery. 1.7 billion+ personalised offers a week and 750 million+ active loyalty wallets (Eagle Eye), with customers such as Tesco, Woolworths Group, Loblaws, Asda, Carrefour and Morrisons (AIR).
- Supplier-funded personalisation. Eagle Eye reports "7:1 incremental sales to reward earned" for its Challenges and describes supplier funding offsetting costs (Eagle Eye Challenges). For a grocer with strong supplier relationships, that changes the business case.
- Till integration at volume. "90,000 connected stores globally" and 1.1 million transactions processed per minute (AIR).
- A fast first campaign. Five weeks to a first Challenges campaign, according to Eagle Eye.
Worth knowing: Tesco appears on both customer lists. Eagle Eye's AIR powers Tesco's Clubcard Challenges (Eagle Eye newsroom). NeoDay powered a hybrid scratch-card campaign for Tesco in Hungary, Czechia and Slovakia: more than 2 million plays and 100,000+ new app downloads in three months (Tesco story).
Switching from Eagle Eye
Switching completely is not the only option. A large grocer can keep an offer engine for personalised promotions and use NeoDay for the member-facing layer: the app or in-app screens, games and campaign calendar. If you move fully:
- Export members, wallets, points balances and open offers, and map them to NeoDay points, coupons and vouchers.
- Keep member and card IDs identical so the tills keep recognising members.
- Rebuild quests and stamp cards as NeoDay challenges, milestones and stamp cards with a start and end date.
- Run both in parallel for a test window, then switch and tell members their balances came along.